Titulo | Athlete |
Agência | BBH |
Campanha | Boddingtons |
Anunciante | AB Inbev |
Marca | Boddingtons |
Data da primeira Transmissão/Publicação | 1997 / 9 |
Sector Empresarial | Cervejas, sidras |
Legenda | The Cream of Manchester |
História | An athlete chases an ice cream van across the desert and is given a pint of Boddington's by Melanie Sykes. She asks him if he wants a flake in his pint of Boddingtons. |
Filosofia | We decided to celebrate the brands Manchester roots and the product characteristic that most sets it apart from conventional Southern beers its creaminess. The campaign also aimed to use a distinctively northern tone of voice and a consistent branded look. |
Problema | When Whitbread bought Boddingtons in 1989, 80% of the brands sales were in the North West region. Whitbread wanted to grow Boddingtons beyond its heartland, without alienating its fans. |
Tipo de Mídia | Televisão |
Comprimento | |
Mercado | Europe |
Director executivo criativo | Bruce Crouch |
Redator | Jo Moore |
Director de arte | Simon Robinson |
Produtor da agência | Collette Ponsford |
Realizador | Daniel Kleinman |