Nivea - "Hideaway"

TBWA\Chiat\Day New York

TBWA\Chiat\Day New York New York, Estados Unidos

7111

Marca: Nivea
País: Estados Unidos

Anunciante: Beiersdorf AG

Titulo	Hideaway
Agência	TBWA\Chiat\Day New York
Campanha	Touch and Be Touched - NIVEA
Anunciante	Beiersdorf AG
Marca	Nivea
Posted	Setembro 2008
Produto	Lip Care
Sector Empresarial	Cremes, loções, hidratantes, tónicos e desmaquilhantes
Legenda	KISS AND BE KISSED
História	"Hideaway," features a married couple that reminds the audience how important it is to keep the romance alive in an established relationship. Away from prying eyes, the husband and wife are shown indulging in a spontaneous kiss in a coat closet of a restaurant, hidden by the racks of coats and going unseen by the guests and the Coat Checker.
Filosofia	Developed by TBWA/Chiat/Day, the three 15-second television ads focus on the emotions evoked when a great kiss happens. Duffys songs, including top hits from her current album "Rockferry" as well as the yet to be released track "Oh Boy," lend powerful lyrics and a distinctive, memorable beat to the spots that encourage viewers to "Kiss and Be Kissed." "An integral part of the campaign is music, as its emotional and engaging character creates a positive connection between consumers and the brand message," said Maurer. "As NIVEA becomes more and more a part of popular culture, it is expanding its use of music to include both established and emerging artists across its communications -- advertising, free down-loads, tour sponsorships and promotional events."
Tipo de Mídia	Televisão
Comprimento	15 seconds
Trilha sonora	Mercy
Música	Duffy
Efeitos especiais	MOO Studios
Editor	Steve Bell
Empresa de produção	Cosmo Street
Director de fotografia	Philippe Lesourd
Realizador	Karina Taira
Produtor de linha	Roger Barrera
Produtor da agência	Winslow Dennis
Produtor executivo da agência	Ozzie Spenningsby
Director assistente criativo	Pamela Jones
Director assistente criativo	Rebecca Fargnoli
Produtora	Cortez Brothers
Director criativo	James Cheung