Titulo | Couch |
Agência | TBWA\Chiat\Day New York |
Campanha | Couch |
Anunciante | Beiersdorf AG |
Marca | Nivea |
Posted | Agosto 2008 |
Produto | Good-bye Cellulite Gel-Cream |
Sector Empresarial | Cuidados da pele e produtos para depilação |
História | During Miami Fashion Week, Nivea was in South Beach once again to promote its GOOD-BYE CELLULITE product. To celebrate swimwear designer Shay Todds new collection, Nivea fashioned exclusive GOOD-BYE CELLULITE sofas for the event. You could call it a product demonstration carried out when our target thinks about cellulite the most. Never one to take a backseat even to bikini models, the Nivea sofas were bona fide conversation pieces during the soiree. |
Tipo de Mídia | Promoções e eventos |
Hand Lettering | Andre Trenier |
Supervisor de conta | Emily Stanford |
Production Manager | Joni Adams |
Director de arte | Peter Unger |
Director criativo | James Cheung |
Redator | James Cheung |
Furniture Builder | Dune |