Titulo | First Kiss |
Agência | TBWA\Chiat\Day New York |
Campanha | Touch and Be Touched - NIVEA |
Anunciante | Beiersdorf AG |
Marca | Nivea |
Posted | Setembro 2008 |
Produto | Lip Care |
Sector Empresarial | Cremes, loções, hidratantes, tónicos e desmaquilhantes |
Legenda | KISS AND BE KISSED |
História | In "First Kiss," two young lovers share their first kiss as they say goodnight, at the womans doorstep. When they part ways, she steps inside the house and closes the door and then a split screen shows the man standing outside the door, both with their backs to the closed door, sighing and smiling. |
Filosofia | Developed by TBWA/Chiat/Day, the three 15-second television ads focus on the emotions evoked when a great kiss happens. Duffys songs, including top hits from her current album "Rockferry" as well as the yet to be released track "Oh Boy," lend powerful lyrics and a distinctive, memorable beat to the spots that encourage viewers to "Kiss and Be Kissed." "An integral part of the campaign is music, as its emotional and engaging character creates a positive connection between consumers and the brand message," said Maurer. "As NIVEA becomes more and more a part of popular culture, it is expanding its use of music to include both established and emerging artists across its communications -- advertising, free down-loads, tour sponsorships and promotional events." |
Tipo de Mídia | Televisão |
Comprimento | |
Trilha sonora | Oh Boy! |
Música | Duffy |
Efeitos especiais | MOO Studios |
Editor | Steve Bell |
Empresa de produção | Cosmo Street |
Director de fotografia | Philippe Lesourd |
Realizador | Karina Taira |
Produtor de linha | Roger Barrera |
Produtor da agência | Winslow Dennis |
Produtor executivo da agência | Ozzie Spenningsby |
Director assistente criativo | Pamela Jones |
Director assistente criativo | Rebecca Fargnoli |
Produtora | Cortez Brothers |
Director criativo | James Cheung |