Director assistente criativo
at
Ogilvy & Mather Japan / Geometry Global Japan
Tokyo, Japão
| Titulo | Impossible Sprint |
| Agência | TBWA\HAKUHODO |
| Campanha | Impossible Sprint |
| Anunciante | adidas |
| Marca | adidas |
| Posted | Março 2005 |
| Sector Empresarial | Roupa Desportiva |
| Filosofia | Take the glamour event of the Olympic games to death-defying heights by placing regulation 100-meter tracks on the sides of skyscrapers in Hong Kong and Osaka and then running heats, semis and a final over the three weekends of the games. A solution that not only attracted attention, but also allowed us to demonstrate the spirit of Impossible is Nothing,not just talk about it. |
| Problema | Bring the excitement and spectacle of the Olympics to this part of the world when the games themselves are taking place on the other side of the world. |
| Resultado | Thus far it has earned over US$80 million in free publicity locally, regionally and globally. A CNN reporter rappelled down the length of the track and filed his report vetically (albeit obviously). Best of all, bothj the Gravity Games and the X-Games have expressed interest in making it a 'real' sport. |
| Tipo de Mídia | Exterior |
| Mercado | Japão |
| Director de arte | Shintaro Hashimoto |
| Director de arte | Hirofumi Nakajima |
| Director criativo | John Merrifield |
| Redator | John Merrifield |
| Produtora | Media Concierge |
| Fotógrafo | A. Amana |
| Supervisor de conta | Ada Chiu |
| Supervisor de conta | Ruth Ang |
| Supervisor de conta | Steven Horowitz |
| Supervisor de conta | Annie Ye |
| Supervisor de conta | Winnie Lee |
| Supervisor de conta | Taro Sato |
| Supervisor de publicidade | Paul Pi |
| Supervisor de publicidade | Hisamichi Kinomoto |
| Supervisor de publicidade | Cindy Ng |
| Supervisor de publicidade | Taro Sekimoto |
| Supervisor de publicidade | Fumitoshi Sato |
More Work
SEE ALLSecond Life
- MARCA:
- IBM
- AGÊNCIA:
- Ogilvy & Mather Japan / Geometry Global Japan