Titulo | Mac & Jinx |
Agência | CP+B |
Campanha | Mac & Jinx |
Anunciante | Kraft Foods, Inc. |
Marca | Kraft Mac & Cheese |
Posted | Julho 2011 |
Sector Empresarial | Pré-cozidos e comida desidratada |
Filosofia | There are 140 million tweets a day on Twitter. And, amazingly, some are synchronized tweets from people expressing love for mac & cheese. So Kraft Macaroni & Cheese invented a new Twitter game - Mac & Jinx - based on the traditional kids' game of jinxing. When two people are found tweeting love for mac & cheese in unison, both of them are sent a message pointing out their shared cravings. The first one to call "Jinx" by clicking the link and giving their address wins free Mac & Cheese and Mac & Jinx swag. |
Tipo de Mídia | Interatividade |
Chief Creative Officer | Rob Reilly |
Chief Creative Officer | Jeff Benjamin |
Director criativo | Bill Wright |
Director criativo | James Dawson-Hollis |
Director criativo | Matt O'Rourke |
Director assistente criativo | Cliff Leicht |
Director assistente criativo | Wendy Leicht |
Director assistente criativo | Moon Yang |
Director de arte | Courtney Bowditch |