Titulo | Going Out |
Agência | Leo Burnett Amsterdam |
Campanha | Firearms Campaign - Ministry of Justice |
Anunciante | Ministry of Justice - Netherlands |
Marca | Firearms Campaign |
Posted | Fevereiro 2001 |
Sector Empresarial | Governo e outras instituições |
Filosofia | The commercials deliberately show no crime scenes, but trigger the audience's fantasy by sound, thereby giving the viewer the opportunity to relate the stories to their own environment. The campaign tested extreme well on relevance, impact, believability and on meeting objectives: -to encourage the discussion on the the possession of arms and on safety in general -to encourage appreciation for the steps taken by the government to make Holland a safer country -to communicate the possibility to turn in illegal weapons without punishment. |
Problema | In their policy to make Holland a safer country, the Dutch government increased penalties for the possession of illegal firearms. During a short period, people possessing illegal firearms are geiven the possibility to turn them in without penalty. |
Tipo de Mídia | Televisão |
Comprimento | |
Director criativo | Martijn van Sonsbeek |
Director de arte | Martijn van Sonsbeek |
Director criativo | Ewald Theunisse |
Redator | Ewald Theunisse |
Director de arte | F. Hörters |
Produtor da agência | Marion Witteboon |