Firearms Campaign - "Six Year Old"

Leo Burnett Amsterdam

Leo Burnett Amsterdam Amsterdam, Países Baixos

3589

Titulo	Six Year Old
Agência	Leo Burnett Amsterdam
Campanha	Firearms Campaign - Ministry of Justice
Anunciante	Ministry of Justice - Netherlands
Marca	Firearms Campaign
Posted	Fevereiro 2001
Sector Empresarial	Governo e outras instituições
Legenda	Firearms. Get rid of them. Before they get rid of you.
Filosofia	The commercials deliberately show no crime scenes, but trigger the audience's fantasy by sound, thereby giving the viewer the opportunity to relate the stories to their own environment. The campaign tested extreme well on relevance, impact, believability and on meeting objectives: -to encourage the discussion on the the possession of arms and on safety in general -to encourage appreciation for the steps taken by the government to make Holland a safer country -to communicate the possibility to turn in illegal weapons without punishment.
Problema	In their policy to make Holland a safer country, the Dutch government increased penalties for the possession of illegal firearms. During a short period, people possessing illegal firearms are geiven the possibility to turn them in without penalty.
Tipo de Mídia	Televisão
Comprimento	30 seconds
Director criativo	Martijn van Sonsbeek
Director de arte	Martijn van Sonsbeek
Director criativo	Ewald Theunisse
Redator	Ewald Theunisse
Director de arte	F. Hörters
Produtor da agência	Marion Witteboon