Renault Captur E-tech - "Push it to the limit"

Publicis Conseil

Publicis Conseil Paris, França

4113

Marca: Renault Captur E-tech
País: França

Anunciante: Renault

Titulo	Push it to the limit
Agência	Publicis Conseil
Campanha	Push it to the limit
Anunciante	Renault
Marca	Renault Captur E-tech
Data da primeira Transmissão/Publicação	2024 / 3
Sector Empresarial	Automóveis
Legenda	Reasons to buy a car have changed
Legenda (língua original)	Les raisons d'acheter une voiture ont changé
Filosofia	Renault had already made its mark with its latest Captur E-Tech campaign, "Use it wisely". A car manufacturer that advocates energy sobriety and invites its customers to use their cars less, in favor of walking or cycling, was a small revolution and proof of the manufacturer's commitment to the energy transition. Continuing the story that began 2 years ago, Publicis Conseil has come up with a new campaign: Push it to the limit. These limits are the messages that advertisers and brands used to push to make consumers want to buy their cars. Those were different times. The film is a parody of the car advertisements of the 70s, 80s and 90s, when the car was seen as a weapon of seduction, power and absolute cool.
Tipo de Mídia	Televisão
Comprimento	90 seconds
Trilha sonora	Push it to the limit
Director de publicidade	Arnaud Belloni
Director de publicidade	Laurent Aliphat
Director de publicidade	Hortense Isnard
Director de publicidade	Xavier Hourdeau
Director de publicidade	Idriss Ben-Abdallah
Director de publicidade	Mahmoud Abdallah
President	Agathe Bousquet
Chief Executive Officer (CEO)	Marco Venturelli
Chief Creative Officer	Marco Venturelli
Director executivo criativo	Marcelo Vergara
Redator	Antoine Querolle
Produtor da agência	Nelly Cohen
Director de arte	Clement Palouzier
Chefe de produção	Caroline Petruccelli
Global Strategy Director	Philippe Martin-Davies
Planejador de Mídia	Nicolas Izel
Traffic Manager	Solène Chalmey-meysselle
Account Management	Hugues Reboul
Account Management	Grégoire Verdet
Account Management	Emmanuelle Henry
Account Management	Laura Perron
Account Management	Marine Ollivier
Realizador	RODRIGO SAAVEDRA
Produtora	Soldats
Produtor executivo	Perrine Schwartz
Produtor executivo	PIERRE CAZENAVE
Director de fotografia	Benjamin Todd
Designer de produção	Jose Tirado Muñoz
Produtor de linha	Julien Berlan
Production Coordinator	Carole Guy
Service Production Company	BAS production
Produtor executivo	Andrej Caruso
Wardrobe Stylist	Nuria Dura Soler
Assistant Director	Didier Mallet
Produtor de linha	Saša Bijelić
Editor	Manuel Coutant
Colorist	Julien Alary
Pós-produção	Ulyssia Marchais
Pós produção	Gregoire Giral
Pós-produção	1to1
Efeitos especiais	Digital District Paris
Efeitos especiais	Stéphane Amram
Som	Start-Rec