SOS-Kinderdörfer weltweit - "Neighbour"

Schmittgall Werbeagentur Stuttgart, Alemanha

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Titulo	Neighbour
Agência	Schmittgall Werbeagentur
Campanha	Hero 2036
Anunciante	SOS Children's Villages International
Marca	SOS-Kinderdörfer weltweit
Posted	Janeiro 2021
Sector Empresarial	Acções caridade, fundações, voluntariado
História	The "Hero 2036" campaign was developed for SOS-Kinderdöfer weltweit (SOS children’s villages international). With emotional storytelling, the comic-style campaign depicts future perspectives of SOS children. Equipped with surprisingly ordinary superpowers, they become everyday superpowers – because, thanks to health centres and trauma therapies, previously unattainable normality becomes an attainable vision for SOS children. Sensational print ads and digital fundraising campaigns have created a lot of awareness for the work of the global charity. An event appearance at the International Music Award in Berlin with a viral VIP fundraiser via social media at once attracted additional public attention and led to donations from celebrities and their followers.
Tipo de Mídia	Imprensa e publicações
Director criativo	Gunther Brodhecker
Director de arte	Kristin Grossmann
Redator	Gunther Brodhecker
Chief Creative Officer	Gunther Brodhecker
Executivo de contas	Wolf Stroetmann
Account Manager	Kristina Kull