Landratsamt Esslingen - "Home, my shelter in place"

Schmittgall Werbeagentur Stuttgart, Alemanha

1149

Titulo	Home, my shelter in place
Agência	Schmittgall Werbeagentur
Campanha	Help for victims of domestic violence
Anunciante	District office of Esslingen
Marca	Landratsamt Esslingen
Posted	Janeiro 2021
Sector Empresarial	Governo e outras instituições
Legenda	When home becomes horror
História	Home is supposed to be a safe place, a shelter providing physical and mental comfort. For victims of domestic violence home means the exact opposite.Esslingen county reports more than 400 emergency calls for physical conflicts between couples each year – estimated numbers of unrecorded cases being much higher. Mental abuse in relationships is also a very prominent issue leaving no openly visible traces. Commissioned by the district office of Esslingen county, the billboard campaign aims at raising public awareness while addressing the topic in a sensitive matter. By means of typography and graphic design, the campaign visuals emphasize that home and horror can be closely related.
Tipo de Mídia	Imprensa e publicações
Chief Creative Officer	Gunther Brodhecker
Director criativo	Gunther Brodhecker
Director de arte	Hans-Jörg Fauth
Redator	Hans-Jörg Fauth
Redator	Lilia Jaafar
Executivo de contas	Wolf Stroetmann
Account Manager	Julia Barner