Bud Light - "Easy Night Out"

Anomaly

Anomaly New York, Estados Unidos

6460

Marca: Bud Light
País: Estados Unidos

Anunciante: Anheuser-Busch InBev

Titulo	Easy Night Out
Agência	Anomaly
Campanha	Easy Night Out
Anunciante	Anheuser-Busch InBev
Marca	Bud Light
Data da primeira Transmissão/Publicação	2024 / 2
Sector Empresarial	Cervejas, sidras
História	“Easy Night Out” follows a group of friends who unleash the Bud Light Genie from a bottle of Bud Light in their fridge while hanging out. The Bud Light Genie grants easy wishes, turning a basic night out into a series of epic adventures that include a ride to the bar in a stretch DeLorean with Bud Lights later magically appearing at every table. As the Bud Light Genie continues to grant wishes, the friends encounter a few fan-favorite personalities, with Peyton Manning becoming part of the best friend group, Post Malone hosting an epic backyard concert, and Dana White leading a weigh-in featuring one of the friends.
Filosofia	POOF Super Bowl LVIII is here and Bud Light, the Official Beer Sponsor of the NFL, returns to the biggest weekend of the NFL season with a brand-new commercial that brings the magic and promises an “Easy Night Out” for 21+ fans everywhere. The spot introduces a brand-new character, the Bud Light Genie, who makes a night out with friends easy to enjoy. It also features a star-studded cast spanning across the key passion points for the brand – football, music and combat sports – including NFL Hall of Famer Peyton Manning, singer and rapper Post Malone, and UFC CEO Dana White.   Extending Easy Wishes to Fans  Starting today and leading up to Super Bowl LVIII on February 11, Bud Light will bring the Bud Light Genie’s magic from the screen to fans nationwide by granting Easy Wishes, with the chance to win an epic Las Vegas getaway for your squad, beer money and more.   The Easy Wishes won’t stop in Vegas: the Bud Light Genie will continue to grant epic experiences and prizes all year round. Fans will have the opportunity to win tickets to events across Bud Light’s passion points, including March hoops, UFC, NFL and more. To test your luck, head to http://budlight.com/easywishessweeps. Bud Light Live From Las Vegas!  The Bud Light Genie is extending his magic to Las Vegas. To kick off Super Bowl LVIII weekend celebrations in Las Vegas, Bud Light will bring ‘The Bud Light Backyard Tour Presents Zach Bryan’ to an intimate venue at The Chelsea at The Cosmopolitan of Las Vegas on February 9, making it even easier for fans to enjoy the sounds of GRAMMY® Award-winning country artist, Zach Bryan, and GRAMMY® Award-winning R&B artist, Leon Bridges.  This year’s Super Bowl LVIII campaign marks the second year of Bud Light’s “Easy to Drink, Easy to Enjoy” platform, which has carried through the 23-24 NFL season with “Easy to Sunday” kicking off the season and “Easy Rounds” running through the playoffs alongside the brand’s biggest Super Bowl ticket giveaway ever, sending lucky 21+ fans to the big game.
Tipo de Mídia	Televisão
Comprimento	60 seconds
VFX/Post Production	The Mill New York
Chief Creative Officer	Mike Byrne
Director criativo	Nick Alcock
Director criativo	Taylor Green
Director de arte	Adam Dubrueler
Redator	Tony Krol
Chefe de produção	Erika Madison
Produtor da agência	Annie Vlosich
Chief Executive Officer (CEO)	Franke Rodriguez
Account Manager	Elektra O’Malley
Director de contas	Emily Cook
Account Management	Jordy Francescangeli
Executivo de contas	Claudia Giblin
Head of Strategy	Laura Rowan
Diretor de Estratégia	Jeff Beck
Communications Planner	Christina Gregory
Diretor de Estratégia	Madeline Stefan
Project Manager	Ash Hess
Project Manager	Hannah Welch
Business Affairs Manager	Meredith Thornhill
Produtora	Morton Jankel Zander (MJZ)
Realizador	Craig Gillespie
President	David Zander
Produtor executivo	Noah Goldsmith
Produtor	Martha Davis
1st AD	Christian Van Fleet
Director de fotografia	Masanobu Takayanagi
Lighting	Ira Boyd
Grip	Danny Stephens
Designer de produção	Jamie Vickers
Casting	Nancy Bernal
CG Lead	Jeff Lopez
VFX Supervisor	Antoine Douadi
VFX Creative Director	Gavin Wellsman
VFX Executive Producer	Mandy Harris
VFX Producer	Ed Rilli
Empresa de produção	WORK Editorial NY
Editor	Stewart Reeves
Assistant Editor	Chris Wronka
Managing Director, Editing	Erica Thompson
Editorial Company Executive Producer	Alejandra Alarcon
Editorial Producer	Victor Medina
Music / Sound Design	One Thousand Birds
Managing Director, Music	Kira MacKnight
Sound Designer	Hayley Livingston