Reporters Without Borders - "The Uncensored Library (B)"

DDB Berlin

DDB Berlin Berlin, Alemanha

Prêmios

5677

Marca: Reporters Without Borders
País: Países Baixos

Anunciante: Reporters Without Borders

Titulo	The Uncensored Library (B)
Agência	DDB Berlin
Campanha	The Uncensored Library
Anunciante	Reporters Without Borders
Marca	Reporters Without Borders
Posted	Novembro 2021
Sector Empresarial	Direitos humanos
História	Two years after the acclaimed project “The Uncensored Playlist”, Reporters Without Borders (RSF) wanted to find a way to interest people for the importance of press freedom. Especially the millions of young people who grow up in oppressive countries with strict online censorship.But how to overcome strong firewalls and at the same time excite young people to engage in the difficult topic of press freedom? By bringing it to their world: Minecraft.Because even in countries where almost all media is blocked – Minecraft, one of the world’s biggest computer games, with more than 126 million active players per month, is easily accessible. And Minecraft has books that can be freely written and read inside the game.RSF used this loophole to build a huge digital library in Minecraft: The Uncensored Library.And for the first time ever, a game became a tool to overcome censorship.
Tipo de Mídia	Interatividade
Produtora	Media.Monks
Director de publicidade	Christian Mihr
Director de publicidade	Kristin Bässe
Chief Creative Officer	Dennis May
Managing Diretor	Jan Harbeck
Managing Diretor	David Mously
Director criativo	Patrik Lenhart
Director de arte	Marco Lemcke
Redator	Tobias Natterer
Director de arte	Sandro Heierli
Director de arte	Sirena Grace Martinelli
Founder	James Delaney (Blockworks)
Produtor	Robert-Jan Blonk
Project Manager	Javier Sancho Rodriguez
Creative Producer	Jamie Moodley
UX Designer	Jeroen Hol
Front End Developer	René Drieënhuizen
3D Lead	Johan Holwerd
Public Relations	The Humblebrag