MINI - "Toughest Test"

Jung von Matt / Fleet Hamburg, Alemanha

Prêmios

4563

Marca: MINI
País: Alemanha

Anunciante: BMW

Titulo	Toughest Test
Agência	Jung von Matt / Fleet
Campanha	Toughest Test
Anunciante	BMW
Marca	MINI
Posted	Julho 2020
Sector Empresarial	Automóveis médios
Filosofia	The new MINI JCW Clubman with 306 HP puts you to the test even when standing still. So Jung von Matt AG decided against more impressive driving scenes, in favour of standing still. Based on the New York Times article The Longest Light, the tale of a MINI Clubman driver was created. The film follows the driver's struggle with himself and against the desire to push the pedal to the metal. Through the intricate, tension-filled sound design, it becomes not only a test of patience for the driver, but also for the audience.
Tipo de Mídia	Viral
Comprimento	167 seconds
Produtora	Markenfilm Crossing GmbH
Pós produção	infected connected GmbH
Director executivo criativo	Till Eckel
Director executivo criativo	Jan Harbeck
Managing Diretor	Sven Rebholz
Director criativo	Christian Wölky
Director criativo	Florian Schwlme
Director criativo	Mihai Gongu
Senior Art Director	Elena Knittelfelder
Senor Copywriter	Simon Knittel
Client Services Director	Julian Pankratz
Senior Project Manager	Nina-Pascale Hinkelmann
Project Manager	Moritz Buchholz
Produtor executivo	Marie Bohr
Realizador	Dan DiFelice
Director de fotografia	Khalid Mohtaseb
Editor	Billy Mead
Editor	Tom Seil
Compositor	Luke Atentio
Sound Designer	Wenke Kleine-Benne
Head of Brand Steering, Communication & Strategy	Philipp Thomssen
Campaign Manager	Tom Fischer
Head of Brand	Marc Lengning
Head of Global Marketing Campaigns & Artwork	Anita Skocic