Titulo | The Full Story of Estonian Stress Buster |
Agência | BBDO Berlin |
Campanha | The Full Story of Estonian Stress Buster |
Anunciante | Estonian Tourist Board |
Marca | Visit Estonia |
Data da primeira Transmissão/Publicação | 2017 / 8 |
Sector Empresarial | Destinaçãoes (Países e lugares) |
História | Core component of the digital campaign is an online video that centers around a very special Estonian ambassador: the “Stress Buster.” By way of special facial recognition, he pinpoints particularly stressed-out individuals and brings them into contact with the breathtaking natural beauty of the Baltic tourism destination using sounds of nature and an Estonian pop-up forest. And then he surprises them with a vacation trip inclusive of air travel and accommodation so that they can experience Estonia’s natural surroundings and liberate themselves from the stresses and strains of daily life. |
Filosofia | Estonia presents itself as the ideal region to take a vacation in nature and leave all your everyday cares behind. This is showcased by the idea for an international tourism campaign for Estonia as a holiday destination inspired by BBDO Berlin in collaboration with sister agency Zavod BBDO/Event Masters, Tallinn. |
Tipo de Mídia | Viral |
Comprimento | |
Director de publicidade | Ott Sarapuu |
Director de publicidade | Rasmus Vaino |
Creative Managing Director | Mirko Stolz |
Redator | Lukas Rossmanith |
Director de arte | Alexandra Seidl |
Managing Diretor | Franzis Heusel |
Client Services Director | Mark Andree |
Account Manager | Jan Savelsberg |
Managing Diretor | Tauno Loodus |
Equipa criativa | Marek Reinaas |
Creative Agency | Zavod BBDO OÜ |