Titulo | International Campaign for Bosch Home Appliances |
Agência | BBDO Berlin |
Campanha | Daily Life |
Anunciante | Bosch |
Marca | Bosch |
Data da primeira Transmissão/Publicação | 2016 / 5 |
Sector Empresarial | Grandes electrodomésticos |
História | The new VitaFresh refrigerators by Bosch Home Appliances will be promoted. Their innovative technology enables the vitamins found in vegetables, fruit and salad to be kept fresh three times longer |
Filosofia | The focus of the new campaign is Bosch’s overall brand benefit: “A little piece of mind for daily life at home.” Major and minor daily household challenges can be easily mastered with Bosch home appliances – always with perfect results. In the new campaign, a full range of Bosch Home Appliances product groups and innovations will be highlighted internationally across all media, in a manner geared toward the target group |
Tipo de Mídia | Televisão |
Comprimento | |
Managing Diretor | Franzis Heusel |
Director de publicidade | Johannes Müller |
Director de publicidade | Kristin Domintean |
Director de publicidade | Steffi Geiler |
Produtora | Rabbicorn Media |
Realizador | Shaun Severi |
Produtor | Alexander Husche |
Creative Managing Director | Ton Hollander |
Director criativo | Oskar Strauß |
Director criativo | Farid Baslam |
Produtor da agência | Alexander Geier |
Client Services Director | Mark Andree |
Agency | Plan.Net |