Titulo | Real People. Real Slogans. |
Brief | Scotts needed help coming up with a new slogan for its weed killer. So it asked real people who’ve used Weed B Gon what they thought — and turned their endorsements into taglines. The results were...well...mixed. "Does what it says it's gonna do." "Nothing happens to the grass." "It's odourless." "Read the instructions." But the funny online film showing the interviewees and their resulting non-slogans pushed up sales. Job done. |
Agência | Rethink Communications Inc. |
Campanha | Real People. Real Slogans. |
Anunciante | The Scotts Company LLC |
Marca | Scotts |
Posted | Novembro 2018 |
Sector Empresarial | Produtos para a casa e de manutenção |
História | Scotts is the world’s largest marketer of branded consumer lawn and garden products. |
Tipo de Mídia | Case Study |
Colorização | Alter Ego |
Director criativo | Aaron Starkman |
Director criativo | Ian Grais |
Director criativo | Chris Staples |
Director assistente criativo | Jordan Cohen |
Director assistente criativo | Kevin Filliter |
Redator | Andrew Chhour |
French Writer | Karine Doucet |
Director de arte | Zachary Bautista |
Produtor da agência | Alina Prussky |
Produtora | Westside Studio |
Realizador | Tyler Grey |
Digital Design | Dustin Gamble |
Director de fotografia | John Ker |
Produtor de linha | Scott Houghton |
Empresa de produção | Saints Editorial |
Editor | Stephen Sora |
Editor | Dominique Rioual |
Grading/Online | The Vanity |
Audio House | Grayson Matthews |
Produtor de som | Ella Gruber |
Produtor de som | Nicholas Shaw |
Music and Voice Director | Mark Domitric |
Engenheiro de áudio | Vlad Nikolic |
Account Service | Scott Lyons |
Account Service | Daniel Riggi |