| Titulo | Sideway |
| Agência | Cossette Communication-Marketing |
| Campanha | SIdeway |
| Anunciante | Gouvernement du Québec |
| Marca | MSSS |
| Data da primeira Transmissão/Publicação | 2022 / 1 |
| Sector Empresarial | Serviços governamentais de informação |
| Legenda | Sideway |
| História | Collaborating with Cossette, Director Olivier Staub has put together a surreal story of Kubrickian proportions about isolation and solitude in today’s climate. Anyone can eventually be affected and lean towards a monotonous life on auto-pilot, a painful state of mind that is utterly invisible to others... unless spoken of. Through powerful and poetic metaphor, Staub assembles frames crafted to create a depth of field and distance with our protagonist, accentuating the loneliness and loss in thought. Complemented with keen and symmetric production design as well as an ethereal soundscape that is half- dream, half-nightmare like, the spot takes us on a daily loop that may just be broken if we open up. If you feel wrong, please reach out. Help is available. |
| Filosofia | If life has knocked you sideway |
| Problema | Mental health Issues |
| Resultado | reach out there is help |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Director | Olivier Staub |
More Work
SEE ALLAfterNews
- MARCA:
- Humanity & Inclusion
- AGÊNCIA:
- STRIKE
After the News
- MARCA:
- Humanity & Inclusion
- AGÊNCIA:
- STRIKE
Sideways
- MARCA:
- Government of Québec
- AGÊNCIA:
- Cossette Communication-Marketing
Rise Up (en)
- MARCA:
- Centraide du Grand Montréal
- AGÊNCIA:
- Rethink Communications Inc.
Sans le poids de la pauvreté et de l’exclusion, c’est fou comme on peut s’élever.
- MARCA:
- Centraide du Grand Montréal
- AGÊNCIA:
- Rethink Communications Inc.
Watch out Covid-19
- MARCA:
- Gouvernement du Québec
- AGÊNCIA:
- Cossette Communication-Marketing
Adirondack chairs - Fry
- MARCA:
- McDonald's
- AGÊNCIA:
- Cossette Communication-Marketing
Adirondack chairs - Coffee
- MARCA:
- McDonald's
- AGÊNCIA:
- Cossette Communication-Marketing