McDonald's - "Adirondack chairs - Fry"

Cossette Communication-Marketing

Cossette Communication-Marketing Montréal, Canadá

2470

Marca: McDonald's
País: Canadá

Anunciante: McDonald's

Titulo	Adirondack chairs - Fry
Agência	Cossette Communication-Marketing
Campanha	Adirondack chairs
Anunciante	McDonald's
Marca	McDonald's
Data da primeira Transmissão/Publicação	2021 / 7
Sector Empresarial	Comida
História	At the start of the busiest period of the summer holiday season, Cossette and McDonald’s Canada seized the opportunity to invite vacationers taking road trips across the country to take a well-deserved break and satisfy their cravings on the way to their destination. The campaign features Adirondack chairs in the colours of iconic McDonald’s menu items, sitting in the middle of some of Canada’s most exquisite landscapes. “Summer’s here and many of us will be able to enjoy the beautiful scenery our country has to offer. This campaign is our way of highlighting our national presence and reminding Canadians that they can count on us to be there on the road to their vacation destination,” said Melissa Hains, Quebec Marketing Manager at McDonald’s Canada. “The creative approach to this campaign was a mix of simplicity and ingenuity. The portraits of the chairs turned to face their breathtaking surroundings suggest that they too are taking time to soak in the spectacle of nature,” added Cédric Audet, Creative Director at Cossette. The campaign is rolled out in newspapers, on signage, and online over the summer
Tipo de Mídia	Imprensa e publicações
Director de publicidade	Mélissa Hains
Director de publicidade	Andréanne Gilbert
Director de publicidade	Suzanne Grondin
Equipa criativa	Louis-Philippe Tremblay
Equipa criativa	Anne-Claude Chénier
Equipa criativa	Alexandre Gadoua
Equipa criativa	Cedric Audet
Equipa criativa	Alexandre Jutras
Equipa criativa	Jean-Francois Perreault
Account Management	Vanessa Audigand
Account Management	Jessica Malo
Estrategista	Jean-Xavier Wilhelmy
Estrategista	Simon Provencher-Girard
Fotógrafo	Olivier Staub