| Titulo | Scrolling Therapy (132s) |
| Agência |
DENTSU CREATIVE Argentina
|
| Campanha |
Scrolling Therapy
|
| Anunciante |
Eurofarma
|
| Marca |
Eurofarma
|
| Data da primeira Transmissão/Publicação |
2023 / 4
|
| Sector Empresarial | Saúde e produtos farmacêuticos
|
| História | 8.5 million people are affected by Parkinson’s disease. Up to 89% experience facial and speech impairments -a condition where patients can no longer express their emotions. Exercises make a big difference, but just 3% of patients perform them regularly.Meanwhile worldwide, we spend 2.5 hours a day scrolling through our social feeds.Scrolling Therapy is a revolutionary mobile platform that converts scrolling time to therapy time. Using facial recognition, we enabled patients to control the newsfeed with their facial expressions, translating the most important facial exercises into social actions, offering patients a transformational alternative to an exhausting routine. The app provides real-time feedback, helping patients ensure they are performing the exercises correctly, tackling both practical and painful emotional barriers to adopting the routine.By seamlessly turning their scrolling habit into a life-changing routine, Scrolling Therapy aims to improve the quality of life for Parkinson’s patients around the world. |
| Tipo de Mídia |
Interatividade
|
| Produtora |
The Youth
|
| Produtora |
Friends and Family
|
| Editorial |
Colossal
|
| Editorial |
Cutters Studios
|
| Efeitos especiais |
Colossal
|
| Efeitos especiais |
Flavor
|
| Finishing |
Colossal
|
| Finishing |
Flavor
|
| Chief Creative Officer |
Rafael Rizuto
|
| Global Chief Creative Officer |
Collette Douaihy
|
| Chief Executive Officer (CEO) |
Paulo Fogaça
|
| Managing Diretor |
Martín Seijas
|
| Global Executive Creative Director |
Eduardo Tavares
|
| Group Creative Director |
Andres Arlia
|
| Director criativo |
Giovanni Muratori
|
| Chief Creative Officer |
Fred Levron
|
| Chief Creative Officer |
Pedro Pérez
|
| Chief Executive Officer (CEO) |
Juan Pedro Mc Cormack
|
| Director executivo criativo |
Agustin Alba
|
| Director executivo criativo |
Gaston Canaves
|
| Operations Director |
Thiago Winkler
|