Pedro Pérez
Chief Creative Officer at EnergyBBDO
Chicago, Estados Unidos
TituloScrolling Therapy (43s)
Agência
Campanha Scrolling Therapy
Anunciante Eurofarma
Marca Eurofarma
Data da primeira Transmissão/Publicação 2023 / 4
Sector Empresarial Saúde e produtos farmacêuticos
História The WHO (World Health Organization) estimates 8.5 million people worldwide are affected by Parkinson's disease. In addition to any medical treatment in place, patients need to undergo physical therapy to slow the progression of symptoms of the neurological disease.
Filosofia The project team was dedicated to developing an innovative experimental digital tool that can help patients perform facial exercises through social media, controlling commands on the device's screen through gestures. Scrolling Therapy, an innovative app integrated with the social media networks Facebook and Instagram, and which, through the use of artificial intelligence, encourages patients to navigate the feed only by using facial expressions, such as smiles, mouth movements, nose, forehead, eyebrows, among others. The goal is to generate stimuli in the face and exercise the muscles, as a tool that can be complementary to all treatments already carried out focused on the condition. An important fact is that many patients with this disorder are unable to perform facial exercises, which can delay the symptoms of muscle atrophy in the face, causing hypomimia (reduced facial expressions). Scrolling Therapy, an innovative app integrated with the social media networks Facebook and Instagram, and which, through the use of artificial intelligence, encourages patients to navigate the feed only by using facial expressions, such as smiles, mouth movements, nose, forehead, eyebrows, among others. The goal is to generate stimuli in the face and exercise the muscles, as a tool that can be complementary to all treatments already carried out focused on the condition. An important fact is that many patients with this disorder are unable to perform facial exercises, which can delay the symptoms of muscle atrophy in the face, causing hypomimia (reduced facial expressions). Scrolling Therapy, an innovative app integrated with the social media networks Facebook and Instagram, and which, through the use of artificial intelligence, encourages patients to navigate the feed only by using facial expressions, such as smiles, mouth movements, nose, forehead, eyebrows, among others. The goal is to generate stimuli in the face and exercise the muscles, as a tool that can be complementary to all treatments already carried out focused on the condition. An important fact is that many patients with this disorder are unable to perform facial exercises, which can delay the symptoms of muscle atrophy in the face, causing hypomimia (reduced facial expressions). Scrolling Therapy, an innovative app integrated with the social media networks Facebook and Instagram, and which, through the use of artificial intelligence, encourages patients to navigate the feed only by using facial expressions, such as smiles, mouth movements, nose, forehead, eyebrows, among others. The goal is to generate stimuli in the face and exercise the muscles, as a tool that can be complementary to all treatments already carried out focused on the condition. An important fact is that many patients with this disorder are unable to perform facial exercises, which can delay the symptoms of muscle atrophy in the face, causing hypomimia (reduced facial expressions). Scrolling Therapy, an innovative app integrated with the social media networks Facebook and Instagram, and which, through the use of artificial intelligence, encourages patients to navigate the feed only by using facial expressions, such as smiles, mouth movements, nose, forehead, eyebrows, among others. The goal is to generate stimuli in the face and exercise the muscles, as a tool that can be complementary to all treatments already carried out focused on the condition. An important fact is that many patients with this disorder are unable to perform facial exercises, which can delay the symptoms of muscle atrophy in the face, causing hypomimia (reduced facial expressions). Scrolling Therapy, an innovative app integrated with the social media networks Facebook and Instagram, and which, through the use of artificial intelligence, encourages patients to navigate the feed only by using facial expressions, such as smiles, mouth movements, nose, forehead, eyebrows, among others. The goal is to generate stimuli in the face and exercise the muscles, as a tool that can be complementary to all treatments already carried out focused on the condition. An important fact is that many patients with this disorder are unable to perform facial exercises, which can delay the symptoms of muscle atrophy in the face, causing hypomimia (reduced facial expressions).
Problema Scrolling Therapy, an innovative app integrated with the social media networks Facebook and Instagram, and which, through the use of artificial intelligence, encourages patients to navigate the feed only by using facial expressions, such as smiles, mouth movements, nose, forehead, eyebrows, among others. The goal is to generate stimuli in the face and exercise the muscles, as a tool that can be complementary to all treatments already carried out focused on the condition. An important fact is that many patients with this disorder are unable to perform facial exercises, which can delay the symptoms of muscle atrophy in the face, causing hypomimia (reduced facial expressions).
Tipo de Mídia Case Study
Comprimento
Chief Global Client Officer
Creative Agency
Creative Agency
Chief Creative Officer
Chief Creative Officer
Chief Creative Officer
Creative Lead
Director executivo criativo
Director executivo criativo
Director executivo criativo
Director executivo criativo
Group Creative Director
Director criativo
Produtora
Redator
Art Director
Pós produção
EVP
Communications Strategy

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