Audi - "Text and Drive"

thjnk Hamburg

thjnk Hamburg Hamburg, Alemanha

7889

Titulo	Text and Drive
Agência	thjnk Hamburg
Campanha	Audi Piloted Driving
Anunciante	Audi
Marca	Audi
Data da primeira Transmissão/Publicação	2017 / 1
Sector Empresarial	Automóveis
Legenda	Made possible with Audi Piloted Driving.
Filosofia	"Audi stands for innovation. And piloted driving by Audi marks a logical, evolutionary step in the carmaker’s line of technical product ideas. As naturally self-evident as it is for Audi to develop such products, so too should its communications look and feel just as natural.The campaign is designed to bring the benefits of piloted driving to life.""We showcase the possibilities of modern-day motoring that innovations from Audi have opened up. In a very simple way – by using the four rings of the logo to quickly and simply highlight all the newfound options offered by this technology.Audi is a facilitator, not an inhibitor.Text and drive, not don’t text and drive."
Tipo de Mídia	Imprensa e publicações
Chief Creative Officer	Armin Jochum
Director executivo criativo	Francisca Maass
Director executivo criativo	Gerrit Zinke
Director de arte	Matthijs Mejan
Redator	Moritz Franke
Art Buyer	Marc Huth
Final Artwork	Christian Schemath
Fianl Artwork	Hilko Wiegmann
Group Account Director	Anke Peters
Director de contas	Katharina Form
Account Manager	Karolin Kegeler