TotallyMoney - "You'll Totally Get There"

St. Luke’s Communications

St. Luke’s Communications London, Reino Unido

2267

Marca: TotallyMoney
País: Reino Unido

Anunciante: TotallyMoney

Titulo	You'll Totally Get There
Agência	St. Luke’s Communications
Campanha	You'll Totally Get There
Anunciante	TotallyMoney
Marca	TotallyMoney
Data da primeira Transmissão/Publicação	2023 / 1
Sector Empresarial	Serviços bancários, investimentos, corretores de bolsa
Legenda	You’ll totally get there
História	The brightly coloured painterly animation shows a variety of people, with different ambitions, embarking on their journey via metaphorical rope ladders and climbing up to their targets that rest in clouds. The soft pastel animation style is designed to be inviting and include all sorts of aspirations, encouraging people with the tag line ‘You’ll totally get there’.
Filosofia	St Luke’s has kicked off its first work for credit app, TotallyMoney with a TV & Online campaign that demonstrates how with the right guidance and support, people can climb higher and reach their goals. Recent TotallyMoney research found that 20 million adults are financially under-served, a figure which has grown by 50% in just six years. And this is who they’re building an app for. With a belief that customers' data should work for them, not against them, the fintech provides almost five million customers with a free, live credit report, personalised alerts to highlight what might be holding them back, and tailored tips to help improve their score. The new 30-second spot titled ‘You’ll totally get there’ highlights TotallyMoney’s free credit report and personalised plans, with a narrative that sees people on a journey towards their financial goals — something that will resonate with many who are uncertain about where to start. The three-month campaign will appear on TV, VOD and YouTube until end March 2023, with media planning and buying by Electric Glue.
Tipo de Mídia	Televisão
Comprimento	30 seconds
Trilha sonora	“My Way Up” by Molly Kate Kestner
Director de publicidade	Alastair Douglas
Director de publicidade	Rebecca Shears
Director de publicidade	Janice Tong Davies
Director de publicidade	Harshil Varsani
Director de publicidade	Henry Keegan
Chief Creative Officer	Al Young
Creative Partner	Julian Vizard
Copywriter / Art Director	Danny Jones
Copywriter / Art Director	Jordan Morris
Produtor da agência	Davina Hickson
Chief Strategy Officer	Dan Hulse
Planner	Joanna Barnett
Diretor dos Negócios	Will Bright
Director de contas	Claire Smith
Account Manager	Hope Shooter
Realizador	Mateus de Paula Santos
Produtora	Lobo
Produtora	Ground Control
Produtor	Michael Stanish
Produtor	Su Constantine
Produtor executivo	Loic François
Produtor executivo	Marie Dubois
Produtor executivo	Michael Stanish
Chefe de produção	Clara Morelli
Head of Post Production	Marcelo Barbosa
Head of CG	Fabio Shigemura
Coordinator	Rosangela Gomes
Coordinator	Cristiane Santos
Post-production Producer	Patricia Signorini
Storyboard	Fernando Heynen
Color Script	Pedro Minho
Director de arte	Felipe Jordnada
Conceito	Fabio Miraglia
Styleframes	Felipe Jordnada
Styleframes	Gabriel Dos Anjos
Styleframes	Marcio Guerra
Editor	Patricia Signorini
CG Supervisor	Danilo Enoki
Previs Team	Marcos Samia
Previs Team	Danilo Enoki
Modelling	Max Beggs
Modelling	Natan Ernani
Modelling	Ozani Ferreira
Modelling	Tiago Mesquita
Modelling	William Silva
Lighting & Render	Annelise Campana
Lighting & Render	George Damiani
Texture	Ricardo Riamonde
Texture	Renan Takeshita
Rigging	Gabriel Nakata
Rigging	Rafael Dias
Rigging	Rafael Kendy Shiva
Simulation	Eduardo Dutra
Simulation	Gabriel Acacio
Simulation	Luiz Duarte
Lead Animator	Larissa Paz
Animação	André Lorenzini
Animação	Camila Xavier Fazolin
Animação	Fellype de Oliveira
Animação	Gustavo Oes
Animação	Karina Chung
Animação	Leo Zitto
Animação	Michael Maron
Animação	Mendel Reis
Animação	Nicolás Taró
2d Vfx Artist	Gabriel Dos Anjos
2d Vfx Artist	Marcio Guerra
2d Vfx Artist	Romulo Oliveira
Composition	Leandro Pena
Color Grade Artist	Leticia Blanco
Color Grade Company	Nineteentwenty
Agência de Mídia	Electric Glue