Ocado.com - "Get the price promise that really stacks up"

St. Luke’s Communications

St. Luke’s Communications London, Reino Unido

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Marca: Ocado.com
País: Reino Unido

Anunciante: Ocado

Titulo	Get the price promise that really stacks up
Agência	St. Luke’s Communications
Campanha	Ocado Price Promise
Anunciante	Ocado
Marca	Ocado.com
Data da primeira Transmissão/Publicação	2024 / 1
Sector Empresarial	Compras online e comércio electrónico
Filosofia	Ocado, the world’s largest dedicated online grocery retailer, is focusing on its Ocado Price Promise value proposition in a New Year ad campaign created by the independent creative agency St Luke’s. The initiative, breaking on television today, introduces a new Ocado Price Promise strapline, “Get the price promise that really stacks up”, highlighting its offering compared to other grocery retailers. Building on the original Ocado Price Promise creative, introduced by St Luke’s in May 2023, the voiceover for the 30-second film begins: “Most supermarket price promises only include hundreds of products. How about a price promise that covers more than the basics and also includes your favourite brands?” It goes on to highlight that the Ocado Price Promise checks the prices on over 10,000 products on Tesco.com – including Clubcard prices – ending with the new strapline: “Get the price promise that really stacks up.” St Luke’s has also created a series of new social, digital and OOH executions to support Ocado Price Promise, which draw on the device of cascading discount price roundels featured in the TV campaign. In one, we see an Ocado driver showing his commitment as he delivers 10,000 products in an endless stack of totes. Another shows an abundance of roundels filling up multiple formats across London, including DOOH at major train stations. “Get the price promise that really stacks up” launches on TV and in the press today, with OOH appearing from 15 January. The campaign runs through to the end of March 2024
Tipo de Mídia	Televisão
Comprimento	30 seconds
Empresa de design sonoro	Jungle Studios
Director de publicidade	Sarah Emerson
Director de publicidade	Jim Butler
Director de publicidade	Ella Goring
Joint Chief Creative Officer	Al Young
Creative Partner	Julian Vizard
Head of Art	Pete Mould
Creative	Laura Stevens
Equipa criativa	Danny Jones
Equipa criativa	Jordan Morris
Produtor da agência	Bally Mahay
Head of Moving Image	Chloe London
Planner	Charlotte Walters
Diretor dos Negócios	Anastasia Terzeon
Senior Account Director	Claire Smith
Director de contas	Charlotte Crawley
Executivo de contas	Suzanne Stewart
Fotógrafo	Andy Glass
CGI Designer	Rich Green
CGI Designer	Colin Cowlin
CGI Designer	Alex Murray
Realizador	Fatal Farm
Produtor	Harry Chambers
Produtor executivo	Andy Eaton
Editor	Martin Fickling
Pós produção	Agile studio
Director de fotografia	Theo Garland
Designer de produção	Sets Appeals
Stylist	Mekel Bailey
HMUA	Sogol Razi
Sound Designer	Ben Leeves
Color Grade Company	Black Kite Studios
Media planning/buying	Hearts & Science
Media planning/buying	Threepipe Communications Ltd