Department for Transport - "Pint Block"

VML

VML London, Reino Unido

1444

Titulo	Pint Block
Brief	When it comes to drink driving, young men don't listen to the government. But they will listen to their mates. So we opened a pub, naturally. The first pub where your mates don’t let you finish your pint. We equipped punters with 60 Pint Blocks – fun ways to stop your mate having a pint and getting behind the wheel. That's one Pint Block for every young person killed or seriously injured, each month, in a drink driving accident. The immersive experience was part bar, part game and part exhibition, giving punters plenty of distractions for a sneaky Pint Block. Illustrated posters, beermats and bar runners showing the Pint Blocks were distributed to pubs, bars, music venues, football and cricket clubs, and gyms across the nation. Pint Block gave mates fun, irreverent ways to tackle a tricky situation, proving humour is often the best way to make a serious point.
Agência	VML
Campanha	Pint Block
Anunciante	Department for Transport
Marca	Department for Transport
Posted	Janeiro 2021
Sector Empresarial	Segurança rodoviária
História	THINK! is the official road safety campaign department for the UK goverment.
Tipo de Mídia	Case Study
Chief Creative Officer	Laurent Simon
Chairman	Mark Roalfe
Director criativo	Gavin McGrath
Equipa criativa	Sophie Taylor
Equipa criativa	George Robb
Diretor de Estratégia	Jonathan Ewles
Event producer	Alex Winterbotham
Senior Producer	Beth Dooley