Titulo | Pint Block |
Agência | VML |
Campanha | Pint Block |
Anunciante | Department for Transport |
Marca | Department for Transport |
Posted | Julho 2020 |
Sector Empresarial | Segurança rodoviária |
Filosofia | When it comes to drink driving, young men don't listen to the government. But they will listen to their mates. So, VMLY&R created Pint Block – 60 ways to stop your mate having a pint and getting behind the wheel. That's one Pint Block for every young person killed or seriously injured, each month, in a drink driving accident. Posters, beer mats and bar runners were distributed to pubs, bars, music venues, football and cricket clubs, and gyms. Pint Block gave mates fun, irreverent ways to tackle a tricky situation, proving humour is often the best way to make a serious point. |
Tipo de Mídia | Poster |
Chairman | Mark Roalfe |
Chief Creative Officer | Laurent Simon |
Director criativo | Gavin McGrath |
Equipa criativa | Sophie Taylor |
Equipa criativa | George Robb |
Equipa criativa | Perle Arteta |
Equipa criativa | Christopher Joyce |
Equipa criativa | Matt Luke |
Equipa criativa | Yama Noorzad |
Equipa criativa | Anuj Shah |
Equipa criativa | Denesh Agnihotri |
Equipa criativa | Paula Hochberg |
Senior Designer | Dominic Frain |
Design Manager | Grant Gillard |
Diretor de Estratégia | Jonathan Ewles |
Estrategista | Micha Levy |
Diretor dos Negócios | Rebecca Bright |
Director de contas | Ellie Thomson |
Event producer | Alex Winterbotham |
Senior Producer | Beth Dooley |
Illustrator | Alasdair Spencer |
Illustrator | Ben Armson |
Illustrator | Joe Gamble |
Illustrator | Joey Yu |
Illustrator | Inga Ziemele |
Illustrator | Chester Holme |
Illustrator | Tegan Price |
Illustrator | Molly Fairhurst |
Illustrator | Gaurab Thakali |
Illustrator | Ceara Coleman |
Artist Management | YCN |