Mark Roalfe
Founder at RKCR/Y&R
London, Reino Unido
TituloPint Block
Agência
Campanha Pint Block
Anunciante Department for Transport
Marca Department for Transport
PostedJulho 2020
Sector Empresarial Segurança rodoviária
Filosofia When it comes to drink driving, young men don't listen to the government. But they will listen to their mates. So, VMLY&R created Pint Block – 60 ways to stop your mate having a pint and getting behind the wheel. That's one Pint Block for every young person killed or seriously injured, each month, in a drink driving accident. Posters, beer mats and bar runners were distributed to pubs, bars, music venues, football and cricket clubs, and gyms. Pint Block gave mates fun, irreverent ways to tackle a tricky situation, proving humour is often the best way to make a serious point.
Tipo de Mídia Poster
Chairman
Chief Creative Officer
Director criativo
Equipa criativa
Equipa criativa
Equipa criativa
Equipa criativa
Equipa criativa
Equipa criativa
Equipa criativa
Equipa criativa
Equipa criativa
Senior Designer
Design Manager
Diretor de Estratégia
Estrategista
Diretor dos Negócios
Director de contas
Event producer
Senior Producer
Illustrator
Illustrator
Illustrator
Illustrator
Illustrator
Illustrator
Illustrator
Illustrator
Illustrator
Illustrator
Artist Management

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