Mark Roalfe
Founder at RKCR/Y&R
London, Reino Unido
TituloThe Mind Games Upgrade Trick
Agência
Campanha Upgrade Your Airline
Anunciante Emirates Airlines
Marca Emirates
Data da primeira Transmissão/Publicação 2018 / 1
Sector Empresarial Transportes aéreos, de estrada, marítimos, ferroviários e de cruzeiro
História Emirates’ latest ads feature a series of characters who try to wrangle a seat upgrade at an unnamed airline’s check-in counter. Each spot ends with the ultimate tip for travellers: “Don’t upgrade your seat, upgrade your airline. Fly Emirates.”

Seasoned with a liberal dose of humour, the scripts tap into a rich vein of anecdotes about what people might say or do when they ask for an upgrade - from name-dropping and flattery to other more creative endeavours.

Also in a departure from typical airline advertising, the ads do not show the actual inflight product. Even the airline brand is not revealed until the end of the spot.

Tipo de Mídia Televisão
Comprimento
Director executivo criativo
Director criativo
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Post-production Producer
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Produtor
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