Titulo | The Mind Games Upgrade Trick |
Agência | Y&R London |
Campanha | Upgrade Your Airline |
Anunciante | Emirates Airlines |
Marca | Emirates |
Data da primeira Transmissão/Publicação | 2018 / 1 |
Sector Empresarial | Transportes aéreos, de estrada, marítimos, ferroviários e de cruzeiro |
História | Emirates’ latest ads feature a series of characters who try to wrangle a seat upgrade at an unnamed airline’s check-in counter. Each spot ends with the ultimate tip for travellers: “Don’t upgrade your seat, upgrade your airline. Fly Emirates.” Seasoned with a liberal dose of humour, the scripts tap into a rich vein of anecdotes about what people might say or do when they ask for an upgrade - from name-dropping and flattery to other more creative endeavours. Also in a departure from typical airline advertising, the ads do not show the actual inflight product. Even the airline brand is not revealed until the end of the spot. |
Tipo de Mídia | Televisão |
Comprimento | |
Director executivo criativo | Mark Roalfe |
Director criativo | Jim Bolton |
Produtor da agência | Katherine Maidment |
Post-production Producer | Joe McNally |
Realizador | Jones |
Produtor | Graham Curry |
Produtor | Dean Brougham |
Produtora | Gramercy Park Studios |
Pós-produção | Gramercy Park Studios |