| Titulo | So Hot / Connection |
| Agência |
Carat
|
| Campanha |
Palm i705 Launch Email Campaign
|
| Anunciante |
Palm, Inc.
|
| Marca |
Palm
|
| Posted | Agosto 2002 |
| Produto |
i705
|
| Sector Empresarial | Computadores pessoais, PDAs e calculadoras
|
| História | Five sequential HTML emails comprise the Palm i705 Launch Email Campaign. Carat Interactive's e-Relationship Marketing systems facilitate turnkey program management and tracking. |
| Filosofia | Build anticipation, excitement, and demand for the new Palm i705 handheld by teasing the target audience with its upcoming release. Product information is revealed gradually and current PDA users are given the special opportunity to pre-order their i705. Additionally, early i705 adopters are encouraged to evangelize their awesome new product discovery. Our launch effort fueled spectacular sales results. |
| Problema | Launch the new Palm i705 wireless handheld exclusively via online media. Target the installed base of Palm handheld and competitive PDA users for upgrade to the new i705. |
| Tipo de Mídia |
Interatividade
|
| Mercado | North America |
| Director de arte |
Sarah McKeand
|
| Redator |
Helen Gaughran
|
| Director de contas |
Barry Peters
|
| Executivo de contas |
Christina Bruce
|
| Director criativo |
Tamara Birdsall
|
| Realizador |
Brian Scheyer
|
