ICEE - "ICEE 2"

Quiet Storm

Quiet Storm London, Reino Unido

2407

Titulo	ICEE 2
Agência	Quiet Storm
Campanha	ICEE
Anunciante	ICEE
Marca	ICEE
Data da primeira Transmissão/Publicação	2019 / 7
Sector Empresarial	Bebidas não alcoólicas
Filosofia	ICEE, the number one carbonated slush brand in the USA, is celebrating its UK launch with a humorous animated campaign created by Quiet Storm. The brand was founded in the 1950’s and was the world’s first carbonated slush. The agency, which was appointed by Nichols plc. after its work on the Vimto brand contributed to a £10m increase in value in 2018, has created two 30-second animated commercials that will run in cinemas and also online. The campaign focuses on ICEE’s American heritage with two fast-paced executions using bright and bold animations to bring to life “the yumageddon kaboom of taste” delivered by the drink. The campaign also features the all American voice-over of Andrew Anthony, the well-known voice of EA Sports.
Tipo de Mídia	Cinema
Comprimento	30 seconds
Brand Manager	Peter Robinson
Creative Director	Trevor Robinson
Planner	Jon Howard
Director de arte	Seb Jamous
Redator	Harry Iddon
Account Director	Stuart Crossman
Agency Producer	Alex Azis
Producer	Alex Azis
Editor	Ian Wilmer
Sound Design	Creative Outpost
Media planning/buying	Wavemaker Hungary