Trevor Robinson
Executive Creative Director at Quiet Storm
London, Reino Unido
TituloMush Rooms
Agência
Campanha Pinterest Predicts
Anunciante Pinterest
Marca Pinterest Predicts
Data da primeira Transmissão/Publicação 2023 / 3
Sector Empresarial Sites de comunidades na internet
Filosofia Quiet Storm is launching a series of short videos to promote Pinterest Predicts, Pinterest’s annual report for agencies and advertisers that identifies the top trends that the platform expects will emerge and continue to grow in 2023.
The films feature a number of British and American industry leaders discussing eight of the most unexpected trends from the report, mulling over the hows and whys of consumer behaviour and highlighting how useful they find the report for their businesses. The light-hearted videos combine interviews and motion graphics, as Beth Freedman, CEO Dentsu X and Walt Geer, Chief Experience Design Officer, VMLY&R, among others, puzzle over some of the more unusual trends for 2023 – from ‘Rust married’ (orange themed wedding outfits) to ‘Free spirits’ (the trend for no-alcohol and low-alcohol drinks).
The agency team created the videos as a playful way to highlight the trends and show how they might be used to think creatively as well as help develop new products and define merchandising strategy.
The videos will appear on Twitter, LinkedIn and Pinterest Business to drive awareness and demonstrate the report’s usefulness as a comprehensive predictive tool for the industry.
Tipo de Mídia Comunicações corporativas
Comprimento
Mercado Estados Unidos
Pós produção
Director criativo
Director criativo
Copywriter / Planner Art Director
Director de contas
Produtor da agência
Director/Photographer
Director/Photographer
Produtor
Editor
Empresa de design sonoro
Director de fotografia

People related to this work

Anúncios relacionados

Trending

Create a free Talent profile and become a member of AdForum

Get Started