Titulo | It only works if it all works - 7 |
Agência | VCCP |
Campanha | It only works if it all works - O2 |
Anunciante | O2 |
Marca | O2 |
Posted | Mai 2005 |
Sector Empresarial | Serviços de telefone móvel |
Legenda | It only works if it all works |
Filosofia | In just two years O2s troubled predecessor, BT Cellnet, has been transformed into a vibrant brand and thriving business. The case is emblematic of how brand engineering can transform every facet of a business. It also demonstrates how astonishingly integrated communications have solved a key question facing marketeers today: how to build an attractive long-term brand whilst simultaneously driving short-term sales. |
Resultado | O2s integrated approach has paid for itself more than 60 times over, generating £4,799m incremental margin for the business. |
Tipo de Mídia | POP Display |
Mercado | Reino Unido |
Planeador estratégico | Sophie Maunder |
Director de publicidade | Cath Keers |
Planeador estratégico | Alex Harris |
Realizador | Joanna Bamford |
Partner | Louise Cook |