Boursin - "Harvester"

Y&R London

Y&R London London, Reino Unido

8927

Marca: Boursin
País: Reino Unido

Anunciante: BEL Group

Titulo	Harvester
Agência	Y&R London
Campanha	Harvester
Anunciante	BEL Group
Marca	Boursin
Data da primeira Transmissão/Publicação	2009 / 3
Sector Empresarial	Queijos
Legenda	Du Pain. Du Vin. Du Boursin. Du Tracteur
História	Boursin is returning to brand advertising with the original line re-set in the context of a tongue-in-cheek country idyll. In a scene that’s reminiscent of classic French cinema, a romantic young French couple enjoy a perfect summer’s day, frolicking in sun-kissed fields and exhibiting the sort of ‘joie de vivre’ that most of us only dream of. They settle to eat the perfect summer picnic – some freshly baked bread, a glass of wine and, of course, some delicious Boursin cheese. As we enviously grit our teeth at such a perfect day, the camera pans back to reveal a combine harvester bearing down on them…
Problema	The first time that Boursin has been on air with the infamous ‘Du pain, du vin, du Boursin’ line for 10 years, therefore, the perfect opportunity to remind the nation of the Boursin product range and position it as a regular fixture in people’s cheese repertoire.
Tipo de Mídia	Televisão
Comprimento	40 seconds
Mercado	Reino Unido
Produtora	Hungry Man
Director de publicidade	Ian Greengrass
Director de publicidade	Nigel Marchant
Director de publicidade	Chloe Feminier
Equipa criativa	Nicola Hawes
Equipa criativa	Andy Forrest
Director de contas	Britta Posner
Planeador	Joanna Bamford
Produtor da agência	Claudio Gorini
Produtora	Franco American Films
Realizador	Steven Hudson
Produtor	Serge Fournier
Director de fotografia	Ian Murray
Editor	Bill Smedley