Jef Boes
Realizador at Initials LA
Brussels, Bélgica
TituloThe Last 10 Meters
BriefThe film aired as soon as the quarantine restrictions were over. The moment life got back on track. Cinema’s, bars and nightclub re-opened their doors. AWRS wanted to remind people not to drive after drinking. A reminder, because for most of the people it had been a long time they were drunk and they needed to get home. 
Agência
Campanha The Last 10 Meters
Anunciante Agence Wallonne pour la Sécurité Routière
Marca AWSR
Data da primeira Transmissão/Publicação 2021 / 12
Sector Empresarial Segurança rodoviária
Legenda Let your future hold you back. Don't drink and drive.
História On one side, a drunk man who can hardly walk. On the other, his car. Between the two : #TheLast10Meters. To tell our story, we took the typical ‘drunk walk’ and gave an impactful meaning to it: what if it were our bodies trying to talk to us, stopping us from walking to our car? Because subconsciously we know all the beautiful moments in life we could be missing if the ride home goes wrong. Let your future hold you back. Don’t drive after drinking.
Tipo de Mídia Interatividade
Comprimento
TV Production
Produtor executivo
Director criativo
Director de fotografia
Compositor
VFX Studio

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