Jef Boes
Realizador at Initials LA
Brussels, Bélgica
TituloAudi e-tron - Charged by Nafi Thiam
Agência
Campanha Audi e-tron - Charged by Nafi Thiam
Anunciante Audi
Marca Audi
Data da primeira Transmissão/Publicação 2018 / 10
Sector Empresarial Automóveis
Legenda Audi e-tron - charged by Nafi Thiam
História Audi proudly unveiled its first electric-only model in San Francisco on 18 September. The Audi e-tron, a premium SUV with a driving range of more than 400 km in the WLTP test cycle, is built at the Audi factory in Forest near Brussels. To give extra impetus to the Belgian launch, Prophets created a commercial for Audi with local athlete Nafi Thiam.
Filosofia Charged by Belgians

Audi called on Belgian know-how and its factory in Forest to create its first electric-only SUV. "The production line in Forest will make sure the Audi e-tron can drive to every corner of our planet, which is rather unique," Sam De Win, Creative Director at Prophets, says. "Audi Import Belgium wanted to announce this exclusive story to the rest of the world in an original way."

Charged by Nafi

That is how Nafi Thiam, who has been Audi ambassador for several years, came on the scene. The new Audi e-tron uses two powerful electric motors, but could Belgium’s athletic wonder charge the 95 kWh lithion-ion battery? Prophets and Audi decided to find out and put Nafi Thiam on a treadmill at the Audi factory in Forest. The athlete enthusiastically completed a training run there to charge the Audi e-tron’s battery.
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