Super-Pharm - "Trail of Perfume"

BBR Saatchi & Saatchi

BBR Saatchi & Saatchi Ramat Gan, Israel

7812

Titulo	Trail of Perfume
Agência	BBR Saatchi & Saatchi
Campanha	Super-Pharm Presents: The Trail of Perfume
Anunciante	Super-Pharm
Marca	Super-Pharm
Data da primeira Transmissão/Publicação	2013 / 2
Sector Empresarial	Saúde e produtos farmacêuticos
História	Using dance as metaphor, they're highlighting some of the other sundries, too. The first out of six spots created by Saatchi & Saatchi, Tel Aviv being perfume.This spot illustrates the trail a perfume spritz takes from the first moment the wafting scent leaves the skin to the last moment when the intended target notices the alluring smell and then like a moth to flame, gets sucked in.The ads feature the international dance company Inbal Pinto & Avshalom Pollak
Filosofia	dance as metaphor to Products
Problema	SuperPharm, Israel's largest drug store chain, wants people to know they sell more than meds.
Tipo de Mídia	Televisão e Cinema
Comprimento	47 seconds
Director executivo criativo	Nadav Pressman
Director criativo	Sharon Refael
Director de arte	Michal Gonen
Redator	Orit Bar-Niv
Chefe de produção	Dorit Gvili
Production Manager	Gali Strarkman
Director de contas	Shani Shaul
Executivo de contas	Yael Sulzbacher
Account Manager	Lia Glikman
Account Manager	Yarden Enosh
Planeador	Nir Abraham
Planeador estratégico	Doron Bar-Gil
Realizador	Ram Baruch
Produtora	Shoshi & Udi
dance group	Avshalom Polak & Inbal Pinto
Música	Shmulik Noyfeld and Avi Balelli