Titulo | Let's make life here sweeter! |
Agência | BBR Saatchi & Saatchi |
Campanha | Let's make life here sweeter! |
Anunciante | Strauss Group Inc. |
Marca | Elite |
Data da primeira Transmissão/Publicação | 2016 / 10 |
Sector Empresarial | Chocolate |
Filosofia | That's why, in an effort to spread goodness and celebrate a brand that makes life in Israel that much sweeter, the country's leading chocolate brand - Elite Cow Chocolate - created a video stop-motion campaign starring plasticine figures celebrating Israelis who do good.The figure's faces were inspired by the chocolate bar's unique shape with its larger cube in the middle. |
Problema | Focusing on the bad news that happens here and at other times showcasing the rude, boisterous and sometimes shameful misbehaviour of Israelis. |
Tipo de Mídia | Televisão |
Comprimento | |
Chief Executive Officer (CEO) | Yossi Lubaton |
Chief Creative Officer | Jonathan Lang |
Director criativo | Idan Regev |
Director criativo | Sharon Refael |
Director criativo | Yaron Perel |
Redator | Eran Spanier |
Digital Director | Idan Kligerman |
Digital Director | Maayan Dar |
Supervisor de conta | Lee Bryn |
Supervisor de conta | Daniel Shvartz |
Executivo de contas | Naor Azubel |
Production Manager | Gali Starkman |
Producer | Ayelet Rotman |
Chief Strategy Officer | Shai Nissenboim |
Diretor de Planejamento Estratégico | Lora Goichman |
Director de fotografia | Benny Mali |
Director de fotografia | Ofer Ben Yehuda |
Produtor de linha | Ran Pasternak |
Cantor | Edan Alterman |