|Titulo||Colors of Passion|
|Agência||BBR Saatchi & Saatchi|
|Campanha||Colors of Passion|
|Data da primeira Transmissão/Publicação|
|Sector Empresarial||Cosméticos, produtos de beleza e perfumes|
|Legenda||Colors of Passion|
|História||Super-Pharm, Israel's largest drug store chain, has launched the second out of six spots of its dancers campaign. Using dance as metaphor, Super-Pharm wants people to know the chain sells much more than meds. The spot - Colors of Passion - illustrates the dilemma of choosing between a classic red nail polish and a more daring and colorful colors illustrated as a battle between the fingers of the 2 hands.|
|Tipo de Mídia||Televisão|
|Chief Creative Officer||Nadav Pressman|
|Director criativo||Sharon Refael|
|Director de arte||Michal Gonen|
|Chefe de produção||Dorit Gvili|
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