Titulo | Fake |
Agência | J. Walter Thompson London |
Campanha | Fake |
Anunciante | Kimberly-Clark Worldwide, Inc. |
Marca | Andrex |
Posted | Janeiro 2009 |
Sector Empresarial | Papel higiênico, lenços |
Problema | Although most toilet paper shoppers agree that Andrex is higher quality, they sometimes buy other brands when tempted away by price and promotions The job at hand, then, was to remind shoppers why using Andrex is not something they should compromise. The message of the TV was that the Andrex brand has no substitute. |
Tipo de Mídia | Televisão |
Comprimento | |
Empresa de produção | Marshall Street Editors |
Director executivo criativo | Russell Ramsey |
Director criativo | Dominick Lynch-Robinson |
Director de arte | Roydon Turner |
Redator | Jamie Thompson |
Produtor da agência | Eira Ellis |
Planeador | Sophie Lewis |
Planeador | Jennifer Baldwin |
Director de contas | Tamara Holland-Martin |
Director de contas | David Laffan |
Realizador | Martin Brierley |
Produtora | Bare Films |
Editor | Kate Owen |