Titulo | The Watch |
Agência | Leo Burnett Toronto |
Campanha | The Watch |
Anunciante | Melanin Gamers |
Marca | Melanin Gamers |
Data da primeira Transmissão/Publicação | 2022 / 7 |
Sector Empresarial | Instituições, organizações não governamentais |
História | Racist language is everywhere in online gaming, but even though over 80% of gamers face harassment, developers haven’t done anything to stop it.So we helped gamers do what developers wouldn’t. By turning Twitch’s built-in clip function into a weapon for gamers to fight racism themselves, we worked with the organization Melanin Gamers, and created The Watch — gaming’s first community watch.To join, you just had to clip racism when you heard it on Twitch and DM it to us on Twitter, where we used it to put pressure on developers to take real action, all while building a community of allies that continues to grow to this day. |
Tipo de Mídia | Case Study |
Empresa de produção | Married to Giants |
Auditivo | Vapor Music Group |
President | Ben Tarr |
Chief Creative Officer | Jane Co |
Chief Creative Officer | Steve Persico |
Chief Creative Officer | Lisa Greenberg |
Managing Diretor | Natasha Dagenais |
Account Manager | Natasha Dagenais |
Chief Strategy Officer | Tahir Ahmad |
Director criativo | Kohl Forsberg |
Director de arte | Tyler Mckissick |
Director of Creative Technology | Hadas Grossman - VP |
Director of Creative Technology | Felix Wardene |
Post | Hadas Grossman - VP |
Post | Gord Cathmoir |
Impressão | Hadas Grossman - VP |
Impressão | Gord Cathmoir |
Produtor | Mike Spilchuk |
Director de contas | Mike Spilchuk |
Editor | Ryan Hunt |
Assistant Editor | Liam Crawford |
Assistant Editor | SMITH |
Produtor executivo | Erin Scott |
Realizador | Brendan Quinn |
Auditivo | Grayson Music Group |
Produtor executivo | Kelly McCluskey |
Realizador | Mark Domitric |
Compositor | Tyson Kuteyi |
Senior Producer | Nicholas Shaw |
PR | Pomp and Circumstance |
Media (Agency side) | Starcom |
Media (Agency side) | Apex Exchange |
Supervisor | Jennifer Lee |
Digital | Jennifer Lee |
Digital | Senior Associate Art Buyer |