| Titulo | HP Photoball |
| Agência | AlmapBBDO |
| Campanha | Making Memories Last |
| Anunciante | Hewlett-Packard |
| Marca | HP |
| Posted | Março 2013 |
| Sector Empresarial | Eletrodomésticos e áudio-visual |
| História | HP presented the new strapline "Making Memories Last" by creating an interactive experience during São Paulo's biggest music fest. The HP Photoball was equipped with a wi-fi antenna and a HD camera, registeringfan's reaction from an entirely new point of view. These images were transmitted in real time to the stage, FB fan page, and to over 3 millions viewers via live online broadcast. |
| Tipo de Mídia | Ambient |
| Comprimento | |
| Mercado | Brasil |
| Director executivo criativo | Marcello Serpa |
| Director executivo criativo | Luiz Sanches |
| Director criativo | Marcos Medeiros |
| Director criativo | André Kassu |
| Director de arte | Guiga Giacomo |
| Director de arte | Marcos Kotlhar |
| Redator | Ricardo Wolff |
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