Snyder's of Hanover Nashville Hot - "Left Me For Pretzels"

Saatchi & Saatchi NY

Saatchi & Saatchi NY New York, Estados Unidos

4814

Marca: Snyder's of Hanover Nashville Hot
País: Estados Unidos

Anunciante: Campbell's

Titulo	Left Me For Pretzels
Agência	Saatchi & Saatchi NY
Campanha	Snyder's of Hanover Nashville Hot Left Me For Pretzels
Anunciante	Campbell's
Marca	Snyder's of Hanover Nashville Hot
Data da primeira Transmissão/Publicação	2023 / 7
Sector Empresarial	Batatas fritas, snacks crocantes, bolachas de água e sal
Filosofia	Snyder's of Hanover® is turning up the heat this summer with a flavor that has made its mark on the fried chicken scene: Nashville Hot. Snyder's of Hanover® Nashville Hot Pretzel Pieces are seasoned with the fiery heat of chili pepper and a tangy touch of pickle flavor to capture that bold, signature Nashville Hot taste. This namesake flavor is a new favorite among Gen Z, Millennials and Gen X, according to recent consumer research from Circana. Snyder's of Hanover Nashville Hot Left Me For Pretzels Snyder's of Hanover Nashville Hot Left Me For Pretzels To support the launch, country singer and larger-than-life chicken crooner, Travis Byrd is releasing "Left Me For Pretzels," a heartbreaking ballad about how his beloved Nashville Hot flavor is leaving him for new Snyder's of Hanover® Nashville Hot Pretzel Pieces, on TikTok. Fans are encouraged to view and interact with the post. Select fans will receive a limited-edition vinyl of the new country hit. When asked about the breakup that inspired the track, Byrd replied, "I just wish they weren't so dang good together." Snyder's of Hanover® Nashville Hot Pretzel Pieces are available now at retailers nationwide including Target, Walmart, Kroger, and more, in a 11.25 oz. bag for an SRP of $4.79. Be sure to check out the song on social media by visiting @SnydersofHanover on TikTok and @Snyders_Hanover on Instagram and tag us to show how you're enjoying Snyder's of Hanover® Nashville Hot Pretzel Pieces
Tipo de Mídia	Interatividade
Comprimento	176 seconds
Trilha sonora	'Left Me For Pretzels' by Travis Byrd
Chief Marketing Officer (CMO)	Janda Lukin
Director de publicidade	Chris Tutor
Director de publicidade	Brandon Goodman
Director de publicidade	Bethridge Toovell
Director de publicidade	Lara Nicotra
Director de publicidade	Brian McCloskey
Director de publicidade	Kara Colety
Director de publicidade	Matt Venutrella
Director de publicidade	Nick Hammit
Chief Creative Officer	Marcos Kotlhar
Director executivo criativo	Dustin Tomes
Director executivo criativo	Nick Kaplan
Director criativo	Evan Schultz
Director assistente criativo	Marie Strycharz
Director assistente criativo	Pedro Sampaio
Director assistente criativo	Emily Galvin
Redator	Danny Todesca
Redator	Jake Marchant
Produtor executivo da agência	Mary Morgan
Broadcast Producer	Reid Pierce
Business Affairs Manager	Mike Heaton-Grill
Vice President (VP)	Caitlin Reynolds
Director de contas	Rebecca Hickman
Executivo de contas	Kristina Renaud
Project Manager	Jessica Nazzareno
Diretor de Estratégia	Kris Weldon
Estrategista	Ali Gomez
Agência de Mídia	Spark Foundry
Chief Executive Officer (CEO)	Sarah Kramer
Account Manager, Media	Jennifer Byrnes
Director de media	Rebecca Kantor
Planejador de Mídia	Madison Kopack
Social Director	Jordan Arenas
Realizador	Sheena Brady
Produtor	Annalise Rowane
VFX/Post Production	PXP Studios
Editor	Matt Slamowitz
Editor	Julia Marshall
Assistant Editor	Doug Zaner
Editorial Producer	Michelle Rand
Music / Sound Design	Overcoast
PR Agency	Zeno Group
PR Account Supervisor	Gina Petraglia
Cantor	Travis Byrd