Aldi - "Cinderella 2023 (60s French)"

TBWA\PARIS

TBWA\PARIS Boulogne-Billancourt, França

1817

Marca: Aldi
País: França

Anunciante: Aldi

Titulo	Cinderella 2023 (60s French)
Titulo (língua original)	Cendrillon 2023 (60s)
Agência	TBWA\PARIS
Campanha	Once upon a time, today’s Discount
Anunciante	Aldi
Marca	Aldi
Data da primeira Transmissão/Publicação	2023 / 4
Sector Empresarial	Grandes armazéns, supermercados
Filosofia	35 years ago, ALDI opened its first store in France and the Albrecht family continued to expand its Discount invention outside Germany (ALbrecht DIscount). Today, with 1,300 stores and more than 16,000 employees in France, ALDI keeps up with the times and its unique distribution model responds more than ever to people’s lives today. The new page in ALDI communication turning at the beginning of April aims precisely to reaffirm the brand’s discounting DNA with a fresh breath of modernity. The new brand film conceived by TBWA\Paris projects ALDI into a universe that richly evokes fairy tales and legends that are part of our shared culture. The film draws on the timeless story of Cinderella to better reinterpret it, reinvent it, and make it relevant to today's lives that are all about simplicity, pragmatism and common sense. It is therefore the very image of Discounting as invented by ALDI! This film, which will be broadcast on television and digital, is the first chapter of ALDI's new brand strategy, whose media plan is orchestrated by the Cospirit agency.
Tipo de Mídia	Interatividade
Comprimento	60 seconds
Trilha sonora	Bibbidi-Bobbidi-Boo - The Magic Song by Coco bans
Pós produção	\ELSE
Director de publicidade	Anne-Marie Gaultier
Director de publicidade	Patricia Bouquet
Director de publicidade	Johanna Ducloux
Director de publicidade	Constance Verro
Director de publicidade	Océane Gourbière
Vice President (VP)	Anne Vincent
Managing Diretor	Marc Fraissinet
Account Management	Nicolas Simonnet
Account Management	Aicha Kheloufi
Account Management	Hélène Logeais
Account Management	Perrine Rodier
Planeador estratégico	MERCIER Loïc
Planeador estratégico	Léa RIVOIRE
Director executivo criativo	Benjamin Marchal
Director executivo criativo	Faustin Claverie
Director de arte	Sébastien Guinet
Redator	Josselin Pacreau
Head of Creative Producer	Maxime Boiron
Produtora	HENRY
Realizador	Sebastian Strasser
Director de fotografia	Roman Vas'Yanov
Post-production Producer	Elise Gamboa
Head of Music and Sound	Olivier Lefebvre
Soundtrack Director	Fanny Mithois
Music Art Director	Ferdinand HUET
Music Art Director	Thomas Jacquet
Sound Engineer	Matthieu Seignez
Business Affairs	Marion LE GULUCHE
Compositor	Jerry Hoffman
Compositor	Mack David
Music Publishing	Walt Disney Music Company
Music Publishing	Universal Music
Music Production	Soondclub
Agência de Mídia	CoSpirit MediaTrack
Social Media Agency	Mogul Marketing, Inc.
Produtor da agência	Anne-Claire Girard
Produtor executivo	Hugo Diaz
Director de fotografia	Roman Vasyanov
Produtor de linha	Thierry Bettas-Begalin