My Latest Work
SEE ALL WORKExit Bullshit Jobs 6
Exit Bullshit Jobs 5
Exit Bullshit Jobs 4
Exit Bullshit Jobs 3
Sumário
This profile was created because MERCIER Loïc has been referenced on AdForum.
Sector Experience
- Drogarias, lojas especializadas
- Grandes armazéns, supermercados
- Automóveis 4x4
- Transportes aéreos, de estrada, marítimos, ferroviários e de cruzeiro
- Consolas de videojogos
- Questões ambientais e animais
- Águas minerais, com e sem gás
- Automotor
- Brinquedos e jogos
- Automóveis
- Automóveis pequenos e compactos
- Bebidas carbonadas
- Conservação do património cultural, parques e fauna
- Aluguer de automóveis e veículos
- Meio ambiente e ecologia
Prêmios
- 2023 Prix Club des Directeurs Artistiques (Club des DA)
- 2021 Grand Prix Stratégies de la Publicité
- 2021 EFFIE France
- 2019 EFFIE France
- 2016 CLIO Awards
- 2016 EFFIE France
- 2016 Grand Prix de la Publicité Presse Magazine
- 2014 Grand Prix Stratégies de la Publicité
- 2014 The New York Festivals Advertising Awards
- 2013 Eurobest
- 2013 Cannes Lions International Festival of Creativity
- 2013 Epica Awards
- 2013 Prix Club des Directeurs Artistiques (Club des DA)
- 2013 Grand Prix Stratégies du Brand Content
- 2012 Epica Awards
- 2012 Grand Prix Stratégies du Brand Content
- 2012 Cristal Media & ADvertising Summit
- 2012 Prix Club des Directeurs Artistiques (Club des DA)
- 2011 EFFIE France
- 2011 Epica Awards
- 2011 The New York Festivals Advertising Awards
- 2011 ACT Responsible Tributes
- 2011 LIA
- 2011 Cannes Lions International Festival of Creativity
- 2011 Eurobest
- 2011 Cristal Media & ADvertising Summit
- 2011 CLIO Awards
- 2010 Cannes Lions International Festival of Creativity
- 2010 AdPrint - European Creative Teams Competition
- 2010 The New York Festivals Advertising Awards
- 2010 Grand Prix de la Communication Extérieure (ex Grand Prix de l'Affichage)
- 2010 CLIO Awards
- 2010 Effie Awards Europe
- 2010 Eurobest
- 2010 Prix Club des Directeurs Artistiques (Club des DA)
- 2010 Epica Awards
- 2009 Cristal Media & ADvertising Summit
- 2009 Epica Awards
- 2009 Eurobest
- 2009 Prix Club des Directeurs Artistiques (Club des DA)
- 2009 Cannes Lions International Festival of Creativity
My Work
SEE ALL WORKExit Bullshit Jobs 2
- MARCA:
- Tout Faire
- AGÊNCIA:
- BUY TBWA
Exit Bullshit Jobs 1
- MARCA:
- Tout Faire
- AGÊNCIA:
- BUY TBWA
Exit Bullshit Jobs
- MARCA:
- Tout Faire
- AGÊNCIA:
- BUY TBWA
Boucle d'Or
- MARCA:
- Aldi
- AGÊNCIA:
- TBWA\PARIS
Boucle d'Or
- MARCA:
- Aldi
- AGÊNCIA:
- TBWA\PARIS
Célébrons les artisans
- MARCA:
- Tout Faire
- AGÊNCIA:
- BUY TBWA
Christmas before Christmas
- MARCA:
- Aldi
- AGÊNCIA:
- TBWA\PARIS
Christmas before Christmas (French)
- MARCA:
- Aldi
- AGÊNCIA:
- TBWA\PARIS
Blanche Neige
- MARCA:
- Aldi
- AGÊNCIA:
- TBWA\PARIS
Positions
Chief Strategy Officer
Boulogne-Billancourt, França
December 2020 - Present (3 anos 4 meses)
Boucle d'Or
- MARCA:
- Aldi
- AGÊNCIA:
- TBWA\PARIS
Boucle d'Or
- MARCA:
- Aldi
- AGÊNCIA:
- TBWA\PARIS
Christmas before Christmas
- MARCA:
- Aldi
- AGÊNCIA:
- TBWA\PARIS
Christmas before Christmas (French)
- MARCA:
- Aldi
- AGÊNCIA:
- TBWA\PARIS
Blanche Neige
- MARCA:
- Aldi
- AGÊNCIA:
- TBWA\PARIS
Cinderella 2023 (60s French)
- MARCA:
- Aldi
- AGÊNCIA:
- TBWA\PARIS
Cinderella 2023 (144s)
- MARCA:
- Aldi
- AGÊNCIA:
- TBWA\PARIS
Lions Of Our Time
- MARCA:
- Peugeot
Lions Of Our Time
- MARCA:
- Peugeot
Lions Of Our Time
- MARCA:
- Peugeot
Chief Strategy Officer
Boulogne Billancourt, França
December 2014 - December 2020 (6 anos)
Win more than gold
- MARCA:
- Riders Republic
- AGÊNCIA:
- BBDO Paris
Les Seychelles
- MARCA:
- Smart
- AGÊNCIA:
- BBDO Paris
Cut In 2
- MARCA:
- Smart
- AGÊNCIA:
- BBDO Paris
Cut In 1
- MARCA:
- Smart
- AGÊNCIA:
- BBDO Paris
Rédac Minutebuzz
- MARCA:
- Smart Fortwo
- AGÊNCIA:
- BBDO Paris
Rédac 20 minutes
- MARCA:
- Smart Fortwo
- AGÊNCIA:
- BBDO Paris
RDV Tinder
- MARCA:
- Smart Fortwo
- AGÊNCIA:
- BBDO Paris
Cours Zumba
- MARCA:
- Smart Fortwo
- AGÊNCIA:
- BBDO Paris
Court Central
- MARCA:
- Smart Fortwo
- AGÊNCIA:
- BBDO Paris
L'enquête
- MARCA:
- Mercedes
- AGÊNCIA:
- BBDO Paris
Le Monolithe
- MARCA:
- Mercedes-Benz
- AGÊNCIA:
- BBDO Paris
Smart ForTwo
- MARCA:
- Smart ForTwo
- AGÊNCIA:
- BBDO Paris
Smart ForTwo
- MARCA:
- Smart ForTwo
- AGÊNCIA:
- BBDO Paris
Smart ForTwo
- MARCA:
- Smart ForTwo
- AGÊNCIA:
- BBDO Paris
Smart ForTwo
- MARCA:
- Smart ForTwo
- AGÊNCIA:
- BBDO Paris
Smart se mesure à la concurrence.
- MARCA:
- Smart ForTwo
- AGÊNCIA:
- BBDO Paris
Head of Planning
Boulogne-Billancourt, França
October 2011 - December 2014 (3 anos 2 meses)
Avant l'ouverture (Director's Cut)
- MARCA:
- Conforama
- AGÊNCIA:
- Proximity Paris
Senior Strategic Planner
Levallois-Perret, França
March 2006 - September 2011 (5 anos 6 meses)
You can't afford to be slow in an emergency
- MARCA:
- WWF
- AGÊNCIA:
- Ogilvy Paris
VITTEL - Les Vittellois
- MARCA:
- Vittel
- AGÊNCIA:
- Ogilvy Paris
Moving
- MARCA:
- Vittel
- AGÊNCIA:
- Ogilvy Paris
Perrier Secret Place
- MARCA:
- Perrier
- AGÊNCIA:
- Ogilvy Paris
Perrier Secret Place
- MARCA:
- Perrier
- AGÊNCIA:
- Ogilvy Paris
The Drop
- MARCA:
- Perrier
- AGÊNCIA:
- Ogilvy Paris
Le Club
- MARCA:
- Perrier
- AGÊNCIA:
- Ogilvy Paris
Rhino
- MARCA:
- WWF France
- AGÊNCIA:
- Ogilvy Paris
Gorilla
- MARCA:
- WWF France
- AGÊNCIA:
- Ogilvy Paris
Panda
- MARCA:
- WWF France
- AGÊNCIA:
- Ogilvy Paris
Car
- MARCA:
- Perrier
- AGÊNCIA:
- Ogilvy Paris
PerrierbyDita: Dark Room
- MARCA:
- Perrier
- AGÊNCIA:
- Ogilvy Paris
PerrierbyDita: Mansion
- MARCA:
- Perrier
- AGÊNCIA:
- Ogilvy Paris
Melting (50s)
- MARCA:
- Perrier
- AGÊNCIA:
- Ogilvy Paris
Melting (70 sec)
- MARCA:
- Perrier
- AGÊNCIA:
- Ogilvy Paris
- 2014 Grand Prix Stratégies de la Publicité
- 2014 The New York Festivals Advertising Awards
- 2013 Eurobest
- 2013 Cannes Lions International Festival of Creativity
- 2013 Epica Awards
- 2013 Prix Club des Directeurs Artistiques (Club des DA)
- 2013 Grand Prix Stratégies du Brand Content
- 2012 Epica Awards
- 2012 Grand Prix Stratégies du Brand Content
- 2012 Cristal Media & ADvertising Summit
- 2012 Prix Club des Directeurs Artistiques (Club des DA)
- 2011 Epica Awards
- 2011 The New York Festivals Advertising Awards
- 2011 ACT Responsible Tributes
- 2011 LIA
- 2011 Cristal Media & ADvertising Summit
- 2011 CLIO Awards
- 2010 Cannes Lions International Festival of Creativity
- 2010 AdPrint - European Creative Teams Competition
- 2010 The New York Festivals Advertising Awards
- 2010 Grand Prix de la Communication Extérieure (ex Grand Prix de l'Affichage)
- 2010 CLIO Awards
- 2010 Effie Awards Europe
- 2010 Eurobest
- 2010 Prix Club des Directeurs Artistiques (Club des DA)
- 2010 Epica Awards
- 2009 Cristal Media & ADvertising Summit
- 2009 Epica Awards
- 2009 Eurobest
- 2009 Prix Club des Directeurs Artistiques (Club des DA)
- 2009 Cannes Lions International Festival of Creativity
Senior Strategic Planner
Freelance
França
March 2005 - February 2006 (11 meses)
Strategic Planner
D'Arcy
França
March 1999 - January 2003 (3 anos 10 meses)