Titulo | Dracula |
Agência | TBWA\PARIS |
Campanha | New Colors |
Anunciante | McDonald's |
Marca | McDonald's |
Data da primeira Transmissão/Publicação | 2023 / 3 |
Sector Empresarial | Restaurantes e comida rápida |
História | With a print campaign with a powerful concept, which changes the colors of intergenerational icons and legendary uniforms that everyone knows, such as Chaplin, Zorro, an English guard, a vampire. |
Filosofia | The opportunity to put color in the daily life of the French at this end of winter. |
Problema | McDonald's France innovates and launches french vegetable fries, with beetroots, parsnips and carrots. An explosion of flavors and colors |
Tipo de Mídia | Imprensa e publicações |
Comprimento | |
Trilha sonora | Coming Thru |
Director de publicidade | Xavier Royaux |
Director de publicidade | Anne LAINE |
Director de publicidade | Clémence de Raulin |
Director de publicidade | Guillaume Milesi |
Director de publicidade | Marie Olivier |
Account Management | Christophe Neyret |
Account Management | Margaux Wanin |
Account Management | Julia Montagu |
Account Management | Nina Fernandes |
Director executivo criativo | Benjamin Marchal |
Director executivo criativo | Faustin Claverie |
Director de arte | Sébastien Guinet |
Redator | Josselin Pacreau |
Director associado de arte | Julie Magnier |
Creative Producer | Guillaume Faurel |
Art Buyer | Feriel Simon |
Fotógrafo | Pol Kurucz |
Fotógrafo | Early Morning |