Hard Rock Café - "Greatness Happens Here"

YES, WE'RE OPEN Madrid, Espanha

379

Titulo	Greatness Happens Here
Agência	YES, WE'RE OPEN
Campanha	Greatness Happens Here
Anunciante	Hard Rock International
Marca	Hard Rock Café
Data da primeira Transmissão/Publicação	2023 / 6
Sector Empresarial	Restaurantes e comida rápida
Filosofia	"Greatness Happens Here" is the latest campaign by Hard Rock Cafe to renew its partnership with Lionel Messi as their brand ambassador. In this extraordinary moment of his career, Messi steps into the vibrant role of chef at this renowned global restaurant, known for providing unforgettable brand experiences. Developed entirely by Yes, we're Open, this new campaign has the objective of strengthening the partnership between Hard Rock Cafe and the global football legend, Leo Messi. "Greatness Happens Here" builds upon the Live Greatness platform introduced by the brand in 2020 and will be launched in all Hard Rock Cafes worldwide and select hotels. The campaign will receive substantial marketing support, including mass media and social media coverage, as well as an innovative 360-degree web experience that adds an element of entertainment and fun.
Tipo de Mídia	Interatividade
Comprimento	62 seconds
Mercado	Estados Unidos, Argentina
Chief Creative Officer	Sebastián Marvin
Actor/celebridade	Lionel Messi
Director de arte	Barbie Marin
Managing Partner	Máximo Lorenzo
Managing Diretor	Millie Vergara
Produtor da agência	Luis Cristóbal
Director de publicidade	Elena Alvarez
Produtora	Smile
Realizador	Marco Grandia
Produtora	24_7
Produtor executivo	Rafa Reboll
Música	Smile