AXA - "Sustainability"

Publicis Conseil

Publicis Conseil Paris, França

391

Esse anúncio faz parte da Coleção ACT Responsible

Marca: AXA
País: França

Anunciante: AXA

Titulo	Sustainability
Agência	Publicis Conseil
Campanha	Even goodwill needs a little help
Anunciante	AXA
Marca	AXA
Data da primeira Transmissão/Publicação	2024 / 2
Sector Empresarial	Banca, finanças, lei e seguros
História	AXA launches its new multi-country campaign on sustainability, developed by Publicis Conseil. When it comes to fighting against climate change, we all show goodwill, each in our own way, each by our own means. But even if goodwill is important, it still needs a helping hand. And that’s what AXA showcases in its campaign, that ‘even goodwill needs a little help’. Whether supporting individual efforts, building sustainable journeys, or taking action as a global player, AXA has an important role to play. Firstly, a film, that follows the journey of a young girl as she chases, and tries to catch, a rogue plastic bag, installing AXA’s mindset on sustainability. The film is backed by product assets promoting AXA’s different offers such as Motor, Life & Savings, Biodiversity, Home, and SME. The campaign is directed by Matt Smukler, in collaboration with Soup Film Productions. The music ‘Soft and Tender’ is by acclaimed French singer, November Ultra.
Tipo de Mídia	Televisão
Comprimento	86 seconds
Chief Creative Officer	Marco Venturelli
Chief Executive Officer (CEO)	Marco Venturelli
Director executivo criativo	Steve O’Leary
Director de arte	Cedric Moutaud
Director de arte	Emmanuelle Bougueret
Redator	Jean-Christophe ROYER
Redator	Montassar Chlaika
Planeador estratégico	Marion le Forsonney
Produtora	Prodigious Paris
Produtor	Armelle Sudron
Produtora	Soup Films
Realizador	Matt Smukler
Director de fotografia	Albrecht Silberberger
Produtor executivo	Ada Zuiderhoek
Produtor executivo	Jana Salome Melzer
Editor	Yannick Giffard
Editor	Fred Baudet
Pós-produção	Prodigious Paris