Distance - "Outlaw Runners"

BETC Paris

BETC Paris Pantin, França

Prêmios

7975

Marca: Distance
País: França

Anunciante: Distance

Titulo	Outlaw Runners
Brief	In August 2021, a new law came into practice in France limiting the speed limit to just 30 kilometres per hour within the city of Paris. DISTANCE, a boutique running store, decided to take this new speed limit as a challenge. If drivers had to drive under 30 kilometres per hour in order to avoid a fine, could runners actually go faster than them on foot? A group of runners ran through the streets of Paris at full speed with the sole intention of getting fined, putting the speed cameras to the test for one night only. DISTANCE then used the images captured by the speed cameras for an outdoor guerrilla campaign.
Agência	BETC Paris
Campanha	Outlaw Runners
Anunciante	Distance
Marca	Distance
Data da primeira Transmissão/Publicação	2021 / 8
Sector Empresarial	Armazéns de roupa e acessórios
História	Le 31 août, un groupe de coureurs s’est lancé dans un rodéo nocturne en allant de radars en radars dans le seul but de se faire flasher. Par une vidéo diffusée sur les réseaux sociaux, on peut les voir effectuer des sprints et déclencher les fameux appareils, devenant le temps d’une nuit des Outlaw Runners.
Tipo de Mídia	Viral
Comprimento	74 seconds
Director de publicidade	Guillaume Pontier
Director de publicidade	Lionel Jagorel
Account Manager	Damien Clanet.
Director executivo criativo	Stéphane Xiberras
Director criativo	Stephan Schwarz
Director de arte	Julien Vergne
Art Director Assistant	Mathis Payet
Redator	Alexandre Girod
Produtora	Soldats Films
Produção de som	GUM – Green United Music
Realizador	Jules Renault
Producer	Quentin Henneguelle
Producer	PIERRE CAZENAVE
Producer	Charlotte Giral
Producer	Lina Maldonado
Producer	Juliette Rivero
Actor/celebridade	Lena Kandissounon
Actor/celebridade	Quentin Malriq
Actor/celebridade	Caroline Saguin
Actor/celebridade	Sacha Liguori
Actor/celebridade	Maëva Beaujour