Titulo | Walter (Interactive) 1 |
Agência | DDB Argentina |
Campanha | Walter (Interactive) 1 |
Anunciante | Telefónica Móviles |
Marca | Telefonica |
Posted | Julho 2001 |
Produto | Speedy |
Sector Empresarial | Serviços de telecomunicações |
História | The following is the first interactive commercial of advertising history in Argentina. It was aired in two different channels at the same time. Three parts of the commercial are the same for both channels, and three present alternative situations. The audience had to choose which option they want to watch. By switching from one channel to the other, when instructed, people could see the option of the story they liked best. |
Tipo de Mídia | Televisão |
Comprimento | |
Mercado | Argentina |
Director criativo | Rodrigo Reyes |
Redator | Rodrigo Reyes |
Director de contas | Diego Blanco |
Planeador estratégico | Florencia Trigo |
Director de media | Horacio Castelli |
Redator | Gastón Bigio |
Produtor da agência | Matías Iturrioz |