Dörte Spengler-Ahrens
Chief Creative Officer at Jung von Matt Elbe, Hamburg
Hamburg, Alemanha
TituloThe Melanoma Plaster
Agência
Campanha The Melanoma Plaster
Anunciante Beiersdorf AG
Marca Nivea Sun
PostedOutubro 2022
Sector Empresarial Saúde e produtos farmacêuticos
História 1 in 5 people will develop some form of skin cancer in their lifetime. And melanoma is the deadliest type. Treat it early and it’s 99% curable. But treat it late and it could be too late. When survival depends on early detection, it’s vital people check their skin regularly for the early signs. The problem is that hardly anyone does.The Melanoma Plaster: a simple plaster transformed into a powerful weapon against melanoma, as it reminds people to check their skin for the early signs of melanoma each time they use one. As melanoma can affect anyone, a plaster was the ideal medium to deliver this life-saving message; it’s a common household product that people keep in their homes and stick directly to their skin. Plus, it reaches people in a way that technology does not – intercepting when they are already caring for their skin.
Tipo de Mídia Case Study
Comprimento
Produtora
Music / Sound Design
Managing Creative Director & Partner
Managing Creative Director & Partner
Director de publicidade
Director criativo
Director criativo
Copywriter Intern
Art intern
Redator
Director de arte
Director de arte
Redator
Redator
Client Services Director
Senior Project Manager & Operations
Senior DTP Operator
Senior Print Production Manager
Junior Art Buyer
Project Manager Social Media
DTP Operator
Chefe de produção

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