| Titulo | The BVG Hempticket – Come home, calm down. |
| Agência | Jung von Matt AG |
| Campanha | The BVG Hempticket |
| Anunciante | Berliner Verkehrsbetriebe (BVG) |
| Marca | Berliner Verkehrsbetriebe (BVG) |
| Data da primeira Transmissão/Publicação | 2021 |
| Sector Empresarial | Transportes públicos |
| História | In a bustling city like Berlin the run-up to Christmas has always been a nerve-wrecking experience. We the BVG, Berlin’s public transport company, wanted to reduce stress and make driving home for Christmas relaxing again.But how to achieve this in a time everyone is fu***d up about everything?With the calming effect of cannabis. And the world’s first ticket that lets you simply swallow your anger.The hemp ticket – a daily ticket made of edible paper, drizzled with cannabis oil, that could be eaten after a stressful day.Within hours it was literally on everyone's lips. With a reach of over 860 million contacts and an advertising equivalent of 13.7 million euros, we were the talk of the town around the globe. Social media went crazy and in Berlin even already invalid tickets were sold online for more than five times their original price after the promotion. |
| Tipo de Mídia | Case Study |
| Comprimento | |
| Produtora | Tony Petersen Film GmbH |
| Pós produção | DELI Creative Collective |
| Sound / Music | Not A Machine Hamburg |
| Managing Director Creative | Dörte Spengler-Ahrens |
| Director criativo | Michael Wilde |
| Redator | Oscar Engelhardt |
| Director de arte | Jonas Lenger |
| Project Manager | Florencia Uthoff |
| Project Manager | Friederike Speetzen |
| Client Services Director | Annette Krebs |
| Managing Diretor | Stephan Giest |
| Produtor da agência | Dennis Wendt |
| Produtor da agência | Jonathan Meister |
| Produtor da agência | Florian Kaspereit |
| Produtor | Børge Heesemann |
| Director de fotografia | Frederik Jacobi |
| Realizador | Bastian Glaessner |
| Production Assistant | Martin Kullhawy |
| Production Assistant | Helena Florenz |
| Compositor | Fabian Reifarth |
| Compositor | Ralf Denker |
| DOP Assistant | Daniel Merget |
| Production Manager | Guido Fischer |
| Post-production Supervisor | Heike Wurch |
| Editor | Alex Kutka |
| Colorist | Mike Bothe |
| 3D Artist | Sebastian Bunzel |
| Music Producer | Leon Waterkamp |
| Sound Designer | Phil Mönch |
| Styling | Stefanie Fuge |
| Hair and Makeup | Ara Decker |
| Director de publicidade | Christine Wohlburg |
| Director de publicidade | Frank Büch |
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